social media for sales organizations and entrepreneurial enterprises
TRANSCRIPT
How Social Media is Turning Sales and Marketing Upside-down
With Shane Gibson@shanegibson
@ShaneGibson Socialized.me
“I think that’s going
to break.”
@ShaneGibson Socialized.me
“The Customer Owns Your Brand”
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
900 million
@ShaneGibson Socialized.me
150 Million
@ShaneGibson Socialized.me
300 million updates/day
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
3Billion Views/Day
@ShaneGibson Socialized.me
Return on Investment
@ShaneGibson Socialized.me
Return on Investment
@ShaneGibson Socialized.me
“It’s not about B2B or B2C it is really about person to person.”
@ShaneGibson Socialized.me
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
The Reverse Drip
@ShaneGibson Socialized.me
Rules of Engagement
#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to
community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent
@ShaneGibson Socialized.me
George Moen – CEO, Blenz Coffee
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Don’t outsource your personal
brand
@ShaneGibson Socialized.me
Who blogs anyway?
@ShaneGibson Socialized.me
Islands
@ShaneGibson Socialized.me
Ecosystem
@ShaneGibson Socialized.me
Social media
marketing is about LISTENING
@ShaneGibson Socialized.me
“Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing
can succeed.” - Abraham Lincoln
@ShaneGibson Socialized.me
Business Intelligence
•Search.Twitter.com•Google Alerts Google.com/alerts•Linkedin.com/signal •Blogsearch.Google.com•Twazzup.com•Facebook.com/search•Viralheat.com
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
What Platforms?
Blogs
@ShaneGibson Socialized.me
@cforbesoklahoma
@ShaneGibson Socialized.me
@cforbesoklahoma
@ShaneGibson Socialized.me
Getting Sociable!
@ShaneGibson Socialized.me
Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools
Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing
and Community
@ShaneGibson Socialized.me
ResourcesSlides and links: http://socialized.me/maximizercrmSocial Media Podcast: http://closingbigger.net Socialized: http://socialized.me