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Presented by: Diana Benner

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This Presentation http://goo.gl/3Dq7O4

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Director of Professional Development

Texas Computer Education Association

diana.benner@gmail.com

@diben

DIANA BENNER

http://dbenner.org

About Me

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What are some social media trends

in education today?

What are some strategies to best

implement social media in your district?

What are some legal pitfalls

related to social media?

Today...

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What do you think of when

you hear the word . . .

Social Media?

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Social media refers to online tools and services

which allow an exchange of ideas, information,

videos, pictures, and graphics — just about

anything you can name.

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Social Media is Everywhere...

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…and It’s Impact is Powerful (and scary)

• 88% of teens have seen someone be mean to another person on a social networking site

• 41% of teens have had a negative experience as a result of using a social networking site

• 39% of teens and tweens think their online activity is private from everyone, including

parents

• 67% of teenagers say they know how to hide what they’re doing online from their parents

• Among 9-17 year olds, more time is spent on social networks than on TV

9 Source: http://www.guardchild.com/social-media-statistics-2/ February 27, 2015

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• Bookmarking Sites and Social News Sites (Delicious, Digg)

• Blogs and Microblogs (Twitter, Tumblr)

• Social Networking Sites (Google+, Facebook)

• Shopping Sites (Amazon)

• Multimedia Sharing (YouTube, Flickr, Instragram)

• Virtual Worlds (Second Life)

Types of Social Media

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Organizations Individuals

Who’s on Social Media?

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What

are you seeing

http://todaysmeet.com/tceacba15

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http://youtu.be/JJfw3xt4emY

Digital Dirt

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Why Use Social Media?

It’s a part of their daily lives.

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Why Use Social Media?

It reaches a different audience than the school flyer crowd.

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Why Use Social Media?

It’s instant.

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Why Use Social Media?

Parents are

using it.

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Why Use Social Media?

To teach about digital citizenship

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Why Use Social Media?

To Reach a Global Community

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. . . there are still many schools which have been slow to

adopt technology and have been quick to block all social

networking sites on campus. Even Google's own YouTube

is blocked at a lot of schools. While students name this as

one of the biggest obstacles in their use of technology at

school, the schools claim they must do so to "protect the

children."

http://goo.gl/BRqVQR

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Federal Law • Family Educational Rights and Privacy Act (FERPA)

– Governs use and dissemination of student education records and personally identifiable information

• Protection of Pupil Rights Amendment (PPRA) – Provides parents certain rights regarding conduct of surveys and collection and use

of student information for marketing purposes

– Requires notice and opt out

• Children’s Online Privacy Protection Act (COPPA) – Governs online collection of personal information from children under 13

– Requires parental consent and opt out

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Videotape and Voice Recordings • Texas Education Code Sec. 26.009.

– An employee of a school district must obtain the written consent of a child's parent before the employee may . . . make or authorize the making of a videotape of a child or record or authorize the recording of a child's voice

• Not required to obtain consent if the videotape or voice recording is to be used only for:

– purposes of safety, including the maintenance of order and discipline in common areas of the school or on school buses;

– a purpose related to a cocurricular or extracurricular activity;

– a purpose related to regular classroom instruction

• Disclosure still subject to FERPA

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Online Impersonation • Texas Penal Code § 33.07(a)

– A person commits an offense if he uses the name or persona of another person to:

• Create a web page on a commercial social networking site or other internet website; or

• Post or send one or more messages on or through a commercial social networking site or other internet website, other than on or through an electronic mail program or message board program;

• Without obtaining the other person’s consent; and

• With the intent to harm, defraud, or intimidate, or threaten any person

– Penalty: 3rd degree felony

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Children’s Internet Protection Act

• Districts must certify compliance with CIPA when applying for E-Rate funding

• Requires development and enforcement of an Internet Safety Policy

• Applies generally to District’s use of technology, but particularly challenging for District-sponsored/sanctioned use of social media

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CIPA Requirements • Internet Safety Policy must provide for (among other things):

– Monitoring the online activities of minors

– Implementing technology protection measures that protect against access by adults and minors to visual depictions that are obscene, child pornography or, with respect to use of computers with Internet access by minors, harmful to minors (i.e., block or filter access)

– Educating minors about appropriate online behavior, including interacting with other individuals on social networking websites and in chat rooms, cyberbullying awareness, and response

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Compliance with CIPA • Encourage use of separate District/professional accounts

• Appoint administrator to join groups (e.g., Like, Follow), or otherwise monitor

• Work with provider to gain access/monitor

• Train employees and students on proper use

– Cyberbullying

– Appropriate content

• Inform parents about social media use and accounts

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If no problems have

arisen in your district,

consider yourself lucky.

There’s a growing trend

of social media problems,

lawsuits, and media

frenzy.

District Considerations

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Edutopia has a nice 7 step

outline on how to develop

social media guide guidelines

appropriate for K-12.

http://goo.gl/4Yn236

Social Media Guidelines http://goo.gl/4Yn236

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http://goo.gl/iLWLU4 A Teacher’s Guide

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Why Are Teachers Getting Into

Trouble?

http://goo.gl/nRzXYC

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Student Social Monitoring Stirs

Up Debate

http://goo.gl/cYmbqm

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Texas Association of School

Boards provides guidance

for schools.

http://goo.gl/prwqsY

TASB Resources

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Texas Association of School

Boards developed this white

paper to inform schools on

their role regarding social

media.

http://goo.gl/3T3w24

TASB Resources

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#smedu social media in education

#smmanners social media manners

#smchat chat exploring social media

#smm social media marketing

#DLDay digital learning day

#digcit digital citizenship

Twitter Resources

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Continue Learning

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Your TCEA Social Community Gain insights, solve problems, and share resources

Join the “All Things Google” Group

http://goo.gl/etcj6

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Get Your GOOGLE On Webinars

Upcoming Webinars:

September 3rd – Google Apps for Education Updates

October 1st – Making the Most of Google Classroom

November 5th – Differentiate with Google Apps

http://goo.gl/0EAFN

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Chromebook Certification

• A program to help build foundational skills in using the

Chromebook as an effective instructional tool with students

• Gain knowledge and understanding to effectively integrate

Google Apps for Education (GAFE) into content and use it for

a variety of engaging and meaningful instructional activities

• Online and self-paced

• Member cost is $99

• Non-member cost is $144, which includes membership

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Recommended Chrome Apps & Extensions

• Each app or extension has been reviewed by an

educator before making it on the list, which is organized

by category (Tools, ELA, Math, Science, Social Studies)

and then by topic within each category.

• Each recommended extension or app is then linked so

that you can quickly learn more about it.

http://www.tcea.org/google-apps

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THIS PRESENTATION

http://goo.gl/3Dq7O4

This work is licensed by Diana Benner under a Creative

Commons Attribution-NonCommercial 4.0 International License.

Leave me a Comment

about this presentation

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Resources used for the presentation are located at http://goo.gl/3Dq7O4

Thank

You!