social media for school districts: legal pitfalls and best practices
TRANSCRIPT
Presented by:
Diana Benner & Lena Engel
This Presentation http://goo.gl/Vdnne3
Director of Professional Development
Texas Computer Education Association
@diben
DIANA BENNER
http://dbenner.org
Attorney
Roger, Morris, & Grover, LLP
LENA ENGEL
http://www.rmgllp.com/
Back Channel http://todaysmeet.com/txcto15
Join the
conversation online
What are some social media trends
in education today?
What are some strategies to best
implement social media in your district?
What are some legal pitfalls
related to social media?
Today...
What do you think of when
you hear the word . . .
Social Media?
Social media refers to online tools and services
which allow an exchange of ideas, information,
videos, pictures, and graphics — just about
anything you can name.
• Bookmarking Sites and Social News Sites (Delicious,
Digg)
• Blogs and Microblogs (Twitter, Tumblr)
• Social Networking Sites (Facebook, Google+)
• Shopping Sites (Amazon)
• Multimedia Sharing (YouTube, Flickr, Instragram)
• Virtual Worlds (Second Life)
Types of Social Media
Organizations Individuals
Who’s on Social Media?
Why Use Social Media?
It’s a part of their daily lives.
Why Use Social Media?
It reaches a different audience than the school flyer crowd.
Why Use Social Media?
It’s instant.
Why Use Social Media?
Parents are
using it.
Why Use Social Media?
To teach about digital citizenship
Why Use Social Media?
To Reach a Global Community
If no problems have
arisen in your district,
consider yourself lucky.
There’s a growing trend
of social media problems,
lawsuits, and media
frenzy.
District Considerations
Edutopia has a nice 7 step
outline on how to develop
social media guide guidelines
appropriate for K-12.
http://goo.gl/4Yn236
Social Media Guidelines http://goo.gl/4Yn236
Texas Association of School
Boards provides guidance
for schools.
http://goo.gl/prwqsY
TASB Resources
Texas Association of School
Boards developed this white
paper to inform schools on
their role regarding social
media.
http://goo.gl/3T3w24
TASB Resources
#smedu social media in education
#smmanners social media manners
#smchat chat exploring social media
#smm social media marketing
#DLDay digital learning day
#digcit digital citizenship
Twitter Resources
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