social media for school marketing using facebook etc

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Te Te xt xt Social Media for Social Media for Schools Schools Lorinda Bruce Lorinda Bruce Presentation file: Presentation file: http://goo.gl/fbWZX1 http://goo.gl/fbWZX1

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How can you leverage Facebook and other social media platforms to market your school?

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Page 1: Social media for school marketing using Facebook etc

TeTextxt

Social Media for SchoolsSocial Media for SchoolsLorinda BruceLorinda BrucePresentation file: Presentation file: http://goo.gl/fbWZX1http://goo.gl/fbWZX1

Page 2: Social media for school marketing using Facebook etc

Facebook for School UseFacebook for School UseExamples: Sunshine Coast Grammar Examples: Sunshine Coast Grammar School, School, http://goo.gl/BZwwkhttp://goo.gl/BZwwk

The Knox School, The Knox School, http://goo.gl/iH5iYuhttp://goo.gl/iH5iYu

Avondale School: Avondale School: http://goo.gl/Lv02Ydhttp://goo.gl/Lv02Yd

Billanook College: Billanook College: http://goo.gl/uixAMbhttp://goo.gl/uixAMb

Macquarie College: Macquarie College: http://goo.gl/lHTd7Vhttp://goo.gl/lHTd7V

Page 3: Social media for school marketing using Facebook etc

Launch. Friend. EngageLaunch. Friend. EngageLaunch or re-launchLaunch or re-launch

Put links from your school’s website to your Put links from your school’s website to your Facebook/Twitter accountsFacebook/Twitter accounts

Send an email to alumni, parents, students and Send an email to alumni, parents, students and prospective families that you have account and prospective families that you have account and ask them to Like or Follow your schoolask them to Like or Follow your school

Announce at school meetings/advertise that Announce at school meetings/advertise that you want your staff and students to Like/Followyou want your staff and students to Like/Follow

EngageEngage

Page 4: Social media for school marketing using Facebook etc

PrivacyPrivacy

Posting abilityPosting ability

Profanity blocklistProfanity blocklist

Enable email notificationsEnable email notifications

Strong password for school accountStrong password for school account

Page InsightsPage Insights

Page 5: Social media for school marketing using Facebook etc

Share Share school newsschool news

What’s happeningWhat’s happening

Upcoming events (RSVP)Upcoming events (RSVP)

Make school announcementsMake school announcements

Share educational articles. It’s not really about Share educational articles. It’s not really about you - be helpful!you - be helpful!

Publish everything on the school website and link Publish everything on the school website and link to it on Facebook/Twitterto it on Facebook/Twitter

MilestonesMilestones

Page 6: Social media for school marketing using Facebook etc

Showcase School Showcase School CultureCultureShare photosShare photos

Students exhibiting values the school Students exhibiting values the school encourages, celebrations of student work, encourages, celebrations of student work, excursions, assemblies, individual excellenceexcursions, assemblies, individual excellence

Share videos (YouTube Channel)Share videos (YouTube Channel)

A variety of learning (different subjects/age A variety of learning (different subjects/age groups), school events, high caliber teaching groups), school events, high caliber teaching and student engagement, and student engagement, students/teachers/community discussing what students/teachers/community discussing what makes the school special, sporting events, makes the school special, sporting events, plays/concertsplays/concerts

Page 7: Social media for school marketing using Facebook etc

Attract staff and Attract staff and studentsstudents

Post job openingsPost job openings

Enrolment deadlines, links to online Enrolment deadlines, links to online applications, links to enrolment resourcesapplications, links to enrolment resources

Share strong academic results.Share strong academic results.

Like and share!Like and share!

Page 8: Social media for school marketing using Facebook etc

Get Feedback from the Get Feedback from the CommunityCommunity

Use Facebook discussionsUse Facebook discussions

Use Polls - https://www.facebook.com/t3aching Use Polls - https://www.facebook.com/t3aching

Use Facebook questionsUse Facebook questions

Page 9: Social media for school marketing using Facebook etc

Don’t…Don’t…Post material that infringes Post material that infringes Intellectual Property rights: Intellectual Property rights: http://www.smartcopying.edu.au/http://www.smartcopying.edu.au/

Post personal info/photos without consent [Post personal info/photos without consent [state school consent formstate school consent form]]

Upload pictures to the social media platform. Upload pictures to the social media platform. Upload them to your school website.Upload them to your school website.

Removing negative comments or feedbackRemoving negative comments or feedback

Grammar, spelling, punctuation errorsGrammar, spelling, punctuation errors

Page 10: Social media for school marketing using Facebook etc

Do…Do…Post vibrant pictures that are hosted on and Post vibrant pictures that are hosted on and linked to your websitelinked to your website

High quality cover photo (Correctly sized High quality cover photo (Correctly sized 851px X 315px)851px X 315px)

Post regularly and at the same time each Post regularly and at the same time each dayday

Follow or ‘like’ hundreds of private schoolsFollow or ‘like’ hundreds of private schools

Use more than just Facebook. Twitter, Use more than just Facebook. Twitter, YouTube etc.YouTube etc.

Drive traffic to your school websiteDrive traffic to your school website

Turn your Facebook page into a mini websiteTurn your Facebook page into a mini website