social media for school marketing using facebook etc
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How can you leverage Facebook and other social media platforms to market your school?TRANSCRIPT
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Social Media for SchoolsSocial Media for SchoolsLorinda BruceLorinda BrucePresentation file: Presentation file: http://goo.gl/fbWZX1http://goo.gl/fbWZX1
Facebook for School UseFacebook for School UseExamples: Sunshine Coast Grammar Examples: Sunshine Coast Grammar School, School, http://goo.gl/BZwwkhttp://goo.gl/BZwwk
The Knox School, The Knox School, http://goo.gl/iH5iYuhttp://goo.gl/iH5iYu
Avondale School: Avondale School: http://goo.gl/Lv02Ydhttp://goo.gl/Lv02Yd
Billanook College: Billanook College: http://goo.gl/uixAMbhttp://goo.gl/uixAMb
Macquarie College: Macquarie College: http://goo.gl/lHTd7Vhttp://goo.gl/lHTd7V
Launch. Friend. EngageLaunch. Friend. EngageLaunch or re-launchLaunch or re-launch
Put links from your school’s website to your Put links from your school’s website to your Facebook/Twitter accountsFacebook/Twitter accounts
Send an email to alumni, parents, students and Send an email to alumni, parents, students and prospective families that you have account and prospective families that you have account and ask them to Like or Follow your schoolask them to Like or Follow your school
Announce at school meetings/advertise that Announce at school meetings/advertise that you want your staff and students to Like/Followyou want your staff and students to Like/Follow
EngageEngage
PrivacyPrivacy
Posting abilityPosting ability
Profanity blocklistProfanity blocklist
Enable email notificationsEnable email notifications
Strong password for school accountStrong password for school account
Page InsightsPage Insights
Share Share school newsschool news
What’s happeningWhat’s happening
Upcoming events (RSVP)Upcoming events (RSVP)
Make school announcementsMake school announcements
Share educational articles. It’s not really about Share educational articles. It’s not really about you - be helpful!you - be helpful!
Publish everything on the school website and link Publish everything on the school website and link to it on Facebook/Twitterto it on Facebook/Twitter
MilestonesMilestones
Showcase School Showcase School CultureCultureShare photosShare photos
Students exhibiting values the school Students exhibiting values the school encourages, celebrations of student work, encourages, celebrations of student work, excursions, assemblies, individual excellenceexcursions, assemblies, individual excellence
Share videos (YouTube Channel)Share videos (YouTube Channel)
A variety of learning (different subjects/age A variety of learning (different subjects/age groups), school events, high caliber teaching groups), school events, high caliber teaching and student engagement, and student engagement, students/teachers/community discussing what students/teachers/community discussing what makes the school special, sporting events, makes the school special, sporting events, plays/concertsplays/concerts
Attract staff and Attract staff and studentsstudents
Post job openingsPost job openings
Enrolment deadlines, links to online Enrolment deadlines, links to online applications, links to enrolment resourcesapplications, links to enrolment resources
Share strong academic results.Share strong academic results.
Like and share!Like and share!
Get Feedback from the Get Feedback from the CommunityCommunity
Use Facebook discussionsUse Facebook discussions
Use Polls - https://www.facebook.com/t3aching Use Polls - https://www.facebook.com/t3aching
Use Facebook questionsUse Facebook questions
Don’t…Don’t…Post material that infringes Post material that infringes Intellectual Property rights: Intellectual Property rights: http://www.smartcopying.edu.au/http://www.smartcopying.edu.au/
Post personal info/photos without consent [Post personal info/photos without consent [state school consent formstate school consent form]]
Upload pictures to the social media platform. Upload pictures to the social media platform. Upload them to your school website.Upload them to your school website.
Removing negative comments or feedbackRemoving negative comments or feedback
Grammar, spelling, punctuation errorsGrammar, spelling, punctuation errors
Do…Do…Post vibrant pictures that are hosted on and Post vibrant pictures that are hosted on and linked to your websitelinked to your website
High quality cover photo (Correctly sized High quality cover photo (Correctly sized 851px X 315px)851px X 315px)
Post regularly and at the same time each Post regularly and at the same time each dayday
Follow or ‘like’ hundreds of private schoolsFollow or ‘like’ hundreds of private schools
Use more than just Facebook. Twitter, Use more than just Facebook. Twitter, YouTube etc.YouTube etc.
Drive traffic to your school websiteDrive traffic to your school website
Turn your Facebook page into a mini websiteTurn your Facebook page into a mini website