social media for schools - northamptonshire school business management forum

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Social Mediaby

Jonny Ross

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http://www.jonnyross.com/

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Social Media Usage?Knowledge of SEO?




Keywords

What have you searched for on Google?

• Best restaurant in Bradford• Intellectual property lawyer, UK• Ebook cover designer

All this could be new business for you




SEO – Search Engine Optimisation




SEO - Search Engine Optimisation

SEO is nothing more than:• Create great content. • Ensure this content is accessible to search

engines.• Make pages unique and relevant.• Make the content popular.




On Site

• Keywords• Content• Technical Aspect• Usability




Off site

• Relevancy• Links• Reviews• Reputation




Why should I Blog?

Anyone blogging? Do you understand what a blog is?




Because…• Show Personality – increase engagement• To communicate with existing parents and

other stake holders• Gains Trust• Builds a community• Forces creativity• Adds value to your site• It gives you content for your social media

channels




How to come up with some ideas• some of your main universities that you send

children to• your feeder schools for secondary schools• your secondary schools for prep schools• the good schools guide • competitor schools• education journalists




How to create an Editorial Calendar?




Editorial Calendar sounds so complex…• People think it needs to

be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple




Step 1: Make a list of key dates for the year

• School Diary• Governors Diary• Exams• Trips• Holidays• Subjects• Sporting events• Key milestones• National Days / Weeks• Charity Campaigns• National Competitions




Step 2: Add these to your Roadmap




Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year




Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet




Any Questions So far?




Opportunities




Trust

• Be a known as a strong member of the trust• Collaborate with the trust• Utilize resources from the trust

• Be involved with the trust• Be part of conversations• Offer assistance

• Attend Trust GB Training• Vice/Chair to attend Trust GB chair & Vice chair meetings• Trust Steering group• Trust Sub Committees• Trust Board• GB main email address - direct to chair• Support and attend trust events

Community

• Engage extensively with the wider community to promote the school’s work• Recruit GB Members• School Governors should take appropriate opportunities to raise the profile of the school within the community and to ensure that the school holds a positive reputation within the community.• The governing body knows that its collective effectiveness is both the best recruitment tool and encourages governors to stay anddevelop leadership skills• The governing body should reach out to its community and ensure that potential recruits are clear about the purpose, work and expectations of the governing body

• Engage with local community• Form relationships with local businesses• Educate local community about Whitkirk Primary• Build trust with the local community• Listen to the local community• Agree and publish a shared vision between the senior leadership team and governors of how the school’s leadership will look in five years time • Publicise the work of the governing body e.g. blog• Organise open evenings/sessions for interested parents• Approach and build relationships with local companies and community groups• Invite potential governors as observers or appoint as associate member

• Monthly GB Blog• GB Link with PTA• Whitkirk LinkedIn Group for Business people

Stakeholders Goals How can GB contribute to the goals GB Comms activty




Parents

• Engage extensively with parents to promote the school’s work• Demonstrate our impact and achievements• Communicate with parents in a variety of ways – both formal and informal – in order to gather views about the school and feedback so that parents are clear what you then found out and, if appropriate, what actions you are taking.• School Governors should be aware that in some instances there is a statutory requirement to consult with parents before the Governing Body makes a decision.• Clearly communicate our schools vision and values • It is also governors’ responsibility to explain Pupil Premium expenditure to parents in the form of an annual statement. • Get parents to sign up for pupil premium/free school meals (even though they are free)

• Providing not just a list of governors on the website but taking the time to explain the specific responsibilities of each one• Adding photographs of the governing body online and creating a dedicated governor noticeboard in the school reception area where possible• Take the time to un-pick what the governing body’s role is and express it in a meaningful way so that parents have a clear picture of what you do• Encourage feedback (but be aware that this will only be effective if parents understand the point above)• We are legally required to make meeting minutes public, but what about providing a regular governors’ update online, as well as looking for opportunities to feature in the school’s main newsletter/blog or other communication with parents• Ensure the governing body has published an accurate, parent-friendly account of what Pupil Premium is, and how it’s being spent at the school.• Ensure governors are really clear about their role. Make sure that parent governors in particular can confidently let other parents know that operational issues to do with particular children should be raised with the child’s teacher/Head teacher• Publicise the work of the governing body e.g. informal presence at parents' evenings

• Attend Summer/Christmas Fayre• Parent governors could wear lanyard at drop off and pick up times• Termly meet the governor / leadership team meetings• Monthly Governor Blog, blogs could have a focus on different aspects of the SDP, they could have a who's who and once a year an annual statement for pupil premium expenditure• Reception Notice board - photographs/names• GB main email address which goes to chair• Attend Parents Evenings with a specific role e.g. questionnaires• Year/Class governors - to discuss (SC)• Governor pages on school website• Parent survey• Welcome letter to reception parents in September - Need a volunteer to get onto this - prehaps a leaflet may be better• GB to link with PTA - need a volunteer• Invite Parents to annual SDP presentation• Attend reception welcome events with specific task of educating parents about pupil premium and if eligible getting them to apply for it• GB to attend School Trips




Question Time

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

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