social media for small business
DESCRIPTION
Social Media Marketing is about: Building connections Building Trust Creating awareness. Capturing attentionTRANSCRIPT
Social Media For Business?
What is it?
Francis Kariuki
CEO – Digital4Africa
What life problems are you solving?
• If you are publishing content that solves your buyers’ problems, or educating your buyers on topics that are relevant to them, they’ll start seeing you as an expert. They’ll buy from you.
Before you launch your business online, ask yourself • Can I get a few people who
care and want this product?
• What do I have that will get people talking?
• What change will my product bring?
• What is the emotional connection?
Social Media is a Channel for Storytelling
Social Media Marketing is about:
•Building connections
•Building Trust
•Creating awareness.
•Capturing attention
What Content do you want to share?
Who is your target audience?
Where will you share your content?
See yourself as a publisher
You are what you publish on the web. If you're not publishing, you're nothing - David Scott
Which Channels will you tell your story?
What’s– Best time to post on Facebook?
What’s the best time to post on Twitter?
Source: www.fastcompany.com
Posts with Images generate more engagement
How to Share
The Internet takes word-of-mouth and leverages it by a factor of 1,000 every single day-Seth Godin
word-of-mouth
Who to tell?
• Tell it to your friends and relatives.
• The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them - Seth Godin
• Don’t yell to the masses; whisper to a few. Seth Godin
Word-of-mouth is most the trusted form of marketing
•84% of people trust personal recommendations vs. only 15% who trust brand recommendations
Talk like you’re talking to people
Case Study -
• http://www.powtoon.com/show/d7oxN8kv0Wm/save-your-marriage
Thank You
• http://digital4africa.biz/
• @Digital4Africa