Social Media for Small BusinessThe way business is done in the 21st century.

Consider this:• 50 million small businesses have Facebook pages.

• 41% of U.S. small businesses have Facebook pages.

• Well over half of people age 65+ have a Facebook account.

The old ways of doing business, even if you’re targeting an older demographic, just aren’t enough anymore. Your competition and your customers are on social media. That means you need to be there, too.

Facebook UsersGender

Women Men

67%68%69%70%71%72%73%

Location

Rural Suburban Urban

Age

18-29 30-49 50-64 65+

60%

65%

70%

75%

80%Income

>$75K

$50-$75K

$30-$45K

<$30K

Series10% 50% 100% 150% 200% 250%

Education

High School or Less Some College College Graduate

Source: Sprout Social

Setting up your business page• Use a photo of yourself or

your logo as your profile picture

• Keep your cover photo visual, without text, and keep in mind that only the center third of your cover photo will show on mobile devices

• Set up the Call To Action feature to get website traffic

What to post and when to post it• Use your Facebook business

page to increase name recognition and brand awareness.

• When should you post?• Thursday and Friday• 1:00 p.m. and 3:00 p.m..

• Post consistently.

What to

post

Status updates

Links to your blog posts

Photos

Curated content

Overnight Success!Not quite. Successful marketing on social media takes time. You’re not likely to get spectacular results overnight. But doing business on social media is not going away. By starting now, you will increase your chances of competing effectively in the 21st century.

We can help!Building a website and managing social media can be intimidating, time-consuming, and expensive. CoastWriter Consulting can handle it for you, so you can focus on your business.

We offer websites for as little as $100 and social media management starts at just $10 per week. We’ll write blog posts, status updates, and web content that will get your business noticed.