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atl membersatl memberssocial mediasocial mediaa special guidea special guide

atl membersatl memberssocial mediasocial mediaa special guidea special guide

Free Webinar with Mari Smith

MARI SMITH

Author, Social Media ExpertSocial Media Speaker & Author

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

four partfour part formula formulafour partfour part formula formula1. Quality 1. Quality CommunityCommunity2. Quality 2. Quality ContentContent3. 3. Consistency Consistency 4. Genuine, Passionate 4. Genuine, Passionate

CaringCaring

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Prospect

FanClient

Culture

the the processprocess

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Must be crystal clear:Must be crystal clear: What does your company do?What does your company do? To whom do you cater? (your target To whom do you cater? (your target market)market) What exactly do you offer?What exactly do you offer? What is your call to action? (CTA)What is your call to action? (CTA) What are your objectives?What are your objectives? What is your offer?What is your offer?

WHO do you want to attract and WHY?WHO do you want to attract and WHY?

clarity of clarity of purposepurpose

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what about what about privacy?privacy?| | personal personal || professional professional ||| | personal personal || professional professional ||

|| private private |||| private private ||

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© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

photo photo privacyprivacy

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subscribe subscribe on/off?on/off?

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friend friend vs.vs.

subscribersubscribervs.vs.

fanfan??

friend friend vs.vs.

subscribersubscribervs.vs.

fanfan??

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profile vs. profile vs. page?page?

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audience audience selectorselector

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

subscribesubscribepros and cons?pros and cons?

subscribesubscribepros and cons?pros and cons?

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privacy privacy settingssettings

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privacy privacy settingssettings

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app app privacyprivacy

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timeline timeline (profile)(profile)

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cover: cover: brandingbranding

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listslistssmart vs. friendsmart vs. friend

listslistssmart vs. friendsmart vs. friend

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smart smart listslists

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ticker: ticker: activity storiesactivity stories

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news feednews feed top stories & recent stories top stories & recent stories

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page page engagementengagement

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5,000 5,000 characterscharacters

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contextual contextual adsads

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place place pagespages

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timeline timeline for pages?for pages?

source: mashable.com

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Connect with Mari on these sites:

Facebook: www.facebook.com/marismith

Twitter: @marismith

Google+: www.marismith.com/g+

Mari’s blog: www.marismith.com

©2011 Social Media Examiner & Presenter • Do NOT distribute

got got questions?questions?

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

Oct 25.Oct 25.20112011

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

.com/.com/bookbook

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thank you...thank you...