FacebookGetting the most out of the social network

Martin Keane@keanearrow

#begoodbesocial

• Getting started with FB• FB Strategy• It’s good to talk• Finding the timeline• The Ubiquitous Network• Taking it further

What we’ll cover today

• Page, not a group

• Have multiple administrators

• Call on your other online audiences

• Experiment with free tools and techniques

• Choose captivating images

• Keep it relevant

• Reach out to supporters and peers

• You won’t find this on Twitter

• Give me a reason to like

• Not quite king…but important!

• Audience• Create a topic calendar• Try to post content• Don’t fall into the post fatigue trap• Harness your creativity• Telling inspiring stories• Calls to action – empower your supporters • Build a community• Learning from the data - be creative (don’t just rely on

Insights – use Google analytics too)

Facebook Strategy

• Keep it brief and inspire• Try to reply• Thank for supporters• Ask for feedback• Give supporters actions• Respond to your detractors

Finding the Timeline

– Cover images– Milestones– Highlighting– Pinning– Applications

• Page stories boost your newsfeed presence– Post a variety of story types

• Encourage staff to list you as an employer & share your updates with their friends

• Check ins• Use tools such as like boxes, comments and share

buttons on your website• Pop a Facebook icon on your email footer and link

through• When should we post?

The Ubiquitous Network

• Website link (pop in bio)• Link up those updates• Use relevant titles and descriptions• E-newsletter sign up• Fundraising• Campaign actions

Taking it further

• Facebook insights• Think about your own metrics too!• The bigger picture• Be dynamic, Facebook will be

Staying ahead of the game

• Split into groups of four– Choose one of your organisations– Plan a Facebook strategy for the 6 months• include simple objectives – gain 50 new page likes• plan out a topic calendar• how often will you post?• what are the key metrics for your org?

– What unique element can you offer on Facebook?

Activity