social media for social good - how nonprofits can integrate social media into their fundraising

Download Social media for social good - How nonprofits can integrate social media into their fundraising

Post on 05-Dec-2014

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Nonprofits will learn about the benefits of fundraising using Web 2.0 tools, understand how to integrate social media into existing fundraising efforts, and gain insight on how to discern a good online campaign from a bad one.

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  • 1. BOOSTING SOCIAL CHANGE: SOCIAL MEDIA AND FUNDRAISING FOR NONPROFITS Stephanie A. Jansky Communications and Public Affairs Manager Cleveland Clinic @SAJansky Tara Pringle Jefferson Public Affairs Associate The Cleveland Foundation @TaraPJefferson Twitter hashtag for the session: #socialgood
  • 2. FIRST THINGS FIRST : SOCIAL MEDIA DOESNT REPLACE OTHER FORMS OF FUNDRAISING.
  • 3. NEXT GENERATION OF AMERICAN GIVING SURVEY
  • 4. DONATION CHANNELS OVERALL AND BY GENERATION
  • 5. THINK IMPACT. NOT NEED.
  • 6. Where social media fundraising campaigns take off
  • 7. SUPPORTERS FOLLOWERS
  • 8. 5 SUGGESTIONS FOR SMALL NONPROFITS
    • Make it emotional.
    • Make a specific ask.
    • Make it easy to donate.
    • Make it easy to join the movement.
    • Make it easy to share.
  • 9. MAKE IT EMOTIONAL
    • People are twice as likely to give a charitable gift when presented with an emotion-inducing personal story that focuses exclusively on his or her plight rather than a group of unnamed statistical victims.
    • Dont be afraid of emotion. Its not sappy; its what makes people care.
            • Homer Simpson for Nonprofits
  • 10. MAKE A SPECIFIC ASK
    • Dont just say please give money
    • Tell each donor - in tangible terms - just what his/her $25 or $50 will provide
  • 11. MAKE IT (ASTONISHINGLY) EASY TO DONATE
    • Ask yourself: How many clicks does it take to get to your Donate Now page? Is it buried?
    • Most people (particularly Boomers and the Mature generation) WILL go back to your website before donating.
    • Example: Charity:Water
  • 12. MAKE IT EASY TO SHARE
    • Add ShareThis, AddThis buttons
    • Encourage retweets and blog posts
    • Create a hashtag if youre using Twitter
  • 13. MAKE IT EASY TO JOIN THE MOVEMENT
  • 14. SHOW IMPACT AFTER THE GIFT
    • Malaria No More
    YOUR NAME HERE
  • 15. EXAMPLES
    • www.BarackObama.com
    • Haiti Earthquake Text Messaging Campaign
  • 16. ADDITIONAL RESOURCES
    • Online Fundraising Campaign in a Box:
    • http://www.fundraising123.org/files/FundraisingCampaigninaBox.pdf
    • Search online fundraising on SlideShare:
    • http://www.slideshare.com
    • Next Generation of American Giving: http://www.convio.com/files/next-gen-whitepaper.pdf
  • 17.
    • Questions?