social media for sportswomen: agenda conference

Social Media Workshop

for SportswomenPresented by: Danielle Warby

Friday, 30 August 13

Presented by: Danielle Warby

Introduction

• What is Social Media?

• What are the benefits?

• Sportswomen: Fans not fame



• Talk to fans?

• Talk to friends & teammates?

• Build your personal brand?

What are your Goals?

• Help promote your team & your sport?

• Promote your favourite cause?

• Secure sponsorship?



Private vs. Public



Setting up you Accounts

• Twitter

• Facebook

• Instagram

• YouTube

• What others are you interested in?



Who to Follow

• Official Accounts | Media | Celebrities

• How to find them

• How to follow them

• Fans... yes, no, maybe?



What to Say?• Share articles about you | your sport | team

• What do fans want to see?

• Your results

• Behind the scenes*

• Who you’re cheering on

• Who ARE you?



What to Say?

• Promote yourself AND others

• Share, share, share

• Mix it up



What not to Say

• Check your guidelines

• Keep it positive

• Say NO to synchronising accounts!



Engaging with Fans

• More talk = more fans

• Reward behaviour you want to encourage



Getting more Followers

• Building your fan base

• Talking to the media

• Post more!

• Share other people’s content

• Talk to other athletes



Twitter Jargon

• @, RT, MT, DM, #hashtags... WTF?!

• Don’t over do it!



Social Media Etiquette



Doing it all in 10 minutes a day

• Step by step. Have a process

• Tools I swear by:

• Google Alerts

• Buffer



Sport for Women on Social Media• twitter.com/sportforwomen

• facebook.com/sportforwomen

• youtube.com/sportforwomen

• #SFWagenda


social media for sportswomen: agenda conference

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danielle warby

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