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Social media strategiesfor a wired PR world

Jerry Silfwer, Springtime

Antwerp, 2010 | January | 29th

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PR in a wired worldOur common social media challenges

Learn clients to speak “human” Trust management Sharing is caring – a new paradigm for positioning brands Listen and learn before engaging The social media mindset

- You have to live and breathe social media in order to utilize it

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Social media B2B perspectivesPotential from a client-centric point of view

Feedback loop/business intelligence Word-of-mouth (storytelling) Spokesperson/expert role Internal communication Search & SEO Public archiving & transparency Issues -/crisis management Accumulative audience growth

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Long-term audience growthImpact

Time

Viral campaigning

Social networking

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Social media strategiesA master key to leveraging digital PR

Shift 1: The new media consumtion Shift 2: Social media naturals

PR Effect: Rapid public formation (speed x mass x influence2 = impact)

Macro strategy: Digital presence (pull) Micro strategy: Ambassadors (push)

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Social media servicesListen – Learn – Engage

Business intelligence Influencer mapping Trend reports Alerts & monioring services Issues mapping Public (influencers-/connectors) segmentation Preventive platform registrations Metrics

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Social media servicesListen – Learn – Engage

Strategy workshops and documents Ambassador input events Policies and guidelines Trainings Cross connecting (digital presence) Product-/service development Evaluation programmes Messaging-/storytelling workshops

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Social media servicesListen – Learn – Engage

”New media” relations (blogger outreach) Internal communications

- Storytelling campaigns- Social intranets

Ackumulative campaigning (Note: Viral marketing is not a strategy!) Social stakeholder communication Customer service Platforms for sharing and/or connecting people

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SpringtimeSocial media packages

Social Media Lounge Social Press Room Social Press Release Community Manager Ambassador Programs Platform Creation

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Q&AJerry Silfwer, SM Lead

jerry.silfwer@springtime.nu twitter.com/doktorspinn linkedin.com/doktorspinn slideshare.net/doktorspinn doktorspinn.se Share on PRofWiki.com!