social media for success and safety by scott mills
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Social Media For Success And Safety | Relationships And Technology | The need for a pardigm shift from legal liability model to policy driving relationships + technology approach to social media with purpose and procesTRANSCRIPT
InternetViolence Prevention.com
RelationshipsTechnology
Presenter Constable Scott Mills Toronto Police Service Corporate Communications Social Media Officer User name: TorontoPolice
Crime Stoppers InternationalSocial Media Adviser
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Facebook.com/CSIWorld
Twitter.com/CSIWorld
Youtube.com/CSIWorld
CSIWORLD.org
Social Media Community Youth
Profile: Facebook.com/ScotMills Page: Facebook.com/GraffitiBMXCop
@GraffitiBMXCop
TorontoBMX LegalGraffitiArt
Relationships+Technology Key Messages Adult mentorship in real life must be continued into cyber world to prevent societal violence Paradigm shift from legal liability model to policy driven relationship/technology approach is
essential for community safety Relationships and trust between adults and youth are key to the prevention of bullying, gangs,
suicides, threatening bodily harm/death, online intimidation, terrorism Adults include parents, teachers, school admin, police, social workers, justice system workers,
correctional staff Social media is vehicle for sustainable, connected relationships that create trust which fosters
reporting of concerns of violence to be dealt with BEFORE a mass shooting/bombing/bullying/gang involvement/suicide
Qualitative measurement of effectiveness required - organizational leadership and performance measurement/promotion process for Internet Violence Prevention strategies necessary
Relationships +Technology Key Message 1
Adult mentorship is real life must be continued into the cyber world to prevent societal violence
Relationships + Technology Key Message 2
Paradigm shift from legal liability model to policy driven relationship/technology approach is essential for community safety
STOP BLOCKING SOCIAL MEDIA Start community building and preventing
violence
Relationships + Technology Key Message 3
Relationships and trust between adults and youth are key to the prevention of bullying, gangs, suicides, threatening bodily harm/death, sexting, online intimidation, terrorism, mass shootings
Relationships + Technology Key Message 4
Adults include parents, teachers, school administrators, police, social workers, justice system workers, correctional staff
Relationships + Technology Key Message 5 Social media is vehicle for sustainable, connected
relationships that create trust which fosters reporting of concerns of violence to be dealt by authorities BEFORE a mass shooting/bombing/bullying/gang involvement/suicide
Quantitative SuccessCrime Stoppers Tips Tripled in 2 Years
AFTER Relationships/Techology 1000 tips per month
BEFORE Relationships/Technology 300 tips per month
Social Media Crime Stoppers is Key
2008 Interpol + Social Media Prevent/SolveCrime @Interpol_ICPO
For full presentation at 5th Annual Interpol Fugitives Conference Nov/2008 Click ‘Documents’ tab http://InternetViolencePrevention.com
Teen Suicides Stopped Largest High School in Canada 2000+
students School Safety Monitor Dave Bradley In partnership with Toronto Police School
Resource Officer Program and Crime Stoppers
Saw timely posts of suicide on Facebook STOPPED 5 Teen Suicides
Relationships and TechnologySchool Safety “Hall Monitor”
Gang Involvement StoppedCommunity Leaders Created Social Alchemy - take bad + turn to good @ArtofPhade Jessey Pacho
Crime Stoppers International Student of the Year
@BubzArt Kedre Browne
Jason Tojeiro Facebook.com/TorontoBMX Chief’s Youth Advisory Council Nicholas Maharaj @Twittnick @CYACCouncil
Mass Shooting Stopped
Teacher reports suspicious posts by a facebook friend to police via facebook
Police investigation results in arrest of anti-Semetic individual threatening “Virginia Tech” style school shooting on University Campus
Emergency ManagementRelationships+Technology
Jan/2011 Omaha, Nebraska
Son of a police officer Omaha, Nebraska left suicide note on Facebook Shot+killed vice principal Wounded principal Killed himself Could we PREVENT with Relationships +
Technology Strategy?
Relationships +TechnologyInternet Violence Prevention
http://bit.ly/OmahaIVP
Jan/2011 Tuscon, Arizona Congresswoman Gifford wounded 14 citizens wounded, 6 dead Within hours @Mashable had “Social
Media Guide to Mass Shooting” on Facebook and Twitter
All the warning signs were there Could relationships and technology
strategy have prevented this?
Relationships and Technology It is our duty to PREVENT
What Can Be Done?
Make Social Media Policy Top Priority Massive Education and Training It can be accomplished with hope, vision
and action Bill Bond - President US Association of
School Principals
You are the expert and you don’t even know it…YET!
The Power of One “Each One Teach One” Bill J. Bond - witnessed 3 students die in school shooting when he
was principal Dedicated to PREVENTION BEFORE Training:
“We are losing a generation of our youth” “I have to quit because I an no longer effective”
AFTER Training: “I don’t even have to change one slide in my presentation - just
ask people to be my friend in social media at the end”
Presenter Contact Info
Constable Scott Mills Toronto Police Service Corporate Communications Office: 416-808-7100 Cell: 647-449-2801 E-Mail: [email protected] E-Mail: [email protected]