social media for the casual user - central kentucky computer society 11/11/13
DESCRIPTION
Presentation on Social Media for the casual user given to the Central Kentucky Computer Society on November tech night, November 11, 2013.TRANSCRIPT
Social Media for the Casual User
A CKCS Presentation by Ali McGee Kelly
November 11, 2013
• Email: [email protected]• Facebook: facebook.com/essentiallyali• Twitter: twitter.com/essentiallyali• LinkedIn: LinkedIn.com/in/alikelly• Phone: (859) 396-2208• Address: 875 E. High St. Suite 130
Lexington, KY 40502
Ali McGee Kelly, MBA
About MeB.S. Psychology – Virginia TechMBA – Midway College
Social Media Coach and Strategist – EssentiallyAliClient Advocate for Equine Best Practices
Past:Hagyard Equine Medical Institute
The Social Internet - Quick History
Early Social Interactions•Instant Messaging – ex: AOL IM•Chat Rooms•Message Forums
Mid 90’s•Social networks emerge•Classmates.com
Web 2.0 - Social Networks
About LinkedIn• Oldest of the popular social networks• Used by professionals for networking and job
searches• Newsfeed like Facebook• Friends are called “Connections”
About Twitter• Microblogging Site• 140 characters & spaces per “tweet”• # Hashtags• @ Mentions• Mostly public accounts• Pay for promoted tweets• “Tweets,” “Retweets,” “Followers.”
About Pinterest• One of the newest social networks
(other than Google +)• Originally invite-only• Users “pin” pictures and video to pin “boards”
of different themes• Followers may “like,” “comment,” or “repin.”• Enormous growth
About Facebook
• FB “is” social media to most people.• On the forefront of social media marketing.• Originally an online community of college
students.• Now, used by both personal users and
businesses.• “Likes,” “Friends,” “Fans”
Facebook Demo
• Privacy Settings• Timeline and Tagging Settings• Blocking• Apps• Ads• Undesired Posts from Friends• Security Settings
Graph Search
• People / Friends / Friends of FriendsWho Like
• Movies / Music / Games / BooksWho Live in ____________ (City)Who Went to _____________ (School)
Graph Search
• People / Friends / Friends of FriendsWho Live in ____________ (City)Who Work at _____________ (Business)Who have Checked in at _____________ (Location)
• Restaurants that my friends like• Pages that people who live in Lexington like
Interest Lists
• News Feed of a collection of people and pages
• Create your own• Follow Interest Lists of others• Add to favorites