social media for the job seeker - focus on linkedin
DESCRIPTION
Social Media Profiles, Why Should They Matter? THINK ME 2.0! No Online presence? Your employability is diminished! You may even be considered 'invisible’! Now that would suk! Here’s a high level view of SOME things you could do to help make you visible!TRANSCRIPT
Judy Parisella e: [email protected]
http://www.linkedin.com/in/judyparisella
Why Should they Matter? Think ME 2.0!
Job Search &
Career Tools
An On-line Reputation
Management Tool |
Mine or Be Mined
And other Social Media
platforms
2 11/18/2012
Social Media has Redefined a GENERATION!
Perhaps more than the internet itself.
From a PUSH to PULL Message
Employment Opportunity
USC (User Generated Content)
Buying Habits
Community Engagement &
Interaction
Intimacy
Activism
Philanthropy
Stake in the Political Process
Relationship Building
…. And the dark side
Social Media Platform Numbers
You need to be where prospective employers, clients, donors
and YOUR GROUPS of interest are.
3 11/18/2012
= 150 million members | Members from ALL Fortune
500 Companies | 4.2 billion professionally-oriented
searches in 2011| 82 of Fortune 100 profiled
= 1 billion active users | 50+% sign on daily for 23
minutes on average | 1 in 4 check status at least 5x daily
= 500 million registered | 1.6 billion search queries
per day | 200 million active users
= 4 billion videos viewed daily | 72 hours worth of
video uploaded every minute | 500 years of YouTube video
are watched every day on Facebook
= 11.7 million users | 1.6 million visitors a day staying
on the site for an average of 89 minutes
4 11/18/2012
Who Does Your
Online Profiles
Matter to Most?
Recruitment - LinkedIn –
By the numbers
• 175 million members
• Members from ALL Fortune 500
Companies • 4.2 billion professionally-oriented
searches in 2011 (Projected to
exceed 5.3 billion in 2012)
• 85 of Fortune 100 profiled
• 26th most visited website in the world
6 11/18/2012
Consider your
ON-LINE Reputation
the FIRST IMPRESSION
It’s ‘GOTTA’ COUNT!
It takes 55 points of
direct contact to change a ‘first
impression’
So make it COUNT!
You are YOUR STAKE HOLDER!
Manage YOUR Profiles!
8 11/18/2012
Social Media Profiles are VETTING
TOOLS – For or Against
9 11/18/2012
Social Media Profiles are VETTING
TOOLS – For or Against a Candidate
More Reasons Why On-Line Profiles
Matter
10 11/18/2012
10 New Rules for Today's Job Hunt
1. NO longer depend on a resume to get an interview
2. Experience matters less than it used to
3. Don’t expect to hear back 4. A resume is no longer a comprehensive summary
of your work and education history
5. You need a digital-friendly resume that is
UPload-DOWNload-SCAN-able
6. Overall computer literacy is a must
7. Establish a relevant Internet presence 8. One of the first things a potential employer
will do is Google you 9. More than ever it's about who you know, and who
knows you
Before you get started –
Do Some Digital Digg’n
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●Find out what’s being
said about you? Check
Google, YAHOO, BING, twitter,
Facebook and pipl ●http://socialmention.com
●http://www.google.com/alerts
●Review your Facebook,
twitter, tumblr profiles
●Remove the questionable
content, untag yourself from
photos
●Prepare a Professional Photo
●Make sure your resume is up to
date; and accurate
●Have at hand your
commendations; certifications;
awards, etc.
12 11/18/2012
Deep Digital “Invisible Web”
REPUTATION DRIVE http://pipl.com/
PIPL checks all
databases on the
‘invisible web’
Includes: In addition to basic content
found on social media sites
…
• ALL public records
• Court documents
• Criminal Records
• Member Directories
All Via databases vs. static
web pages
13 11/18/2012
“Your brand is not what
you say it is, it’s what
Google says it is.”
-Chris Anderson,
Editor-in-Chief, Wired Magazine
Know What’s Being Said
….. About You
14 11/18/2012
Account Settings –
Public vs. Private
While building out the
details of your profile -
change the VIEW
setting of your profile to
PRIVATE
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Create Your Title with
Search in mind
Enhance your odds of showing
up in a SEARCH -
Build out your TITLE with
relevant key words
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Not Sure Which Key Words to Use to
Describe Yourself?
Review YOUR own
title first
Select JOBS in
your Settings
Search for the title
you’re seeking
Copy the that JOB
description
17 11/18/2012
Go to wordle.net
Create a Key-WORD CLOUD!
Click on ‘Create Your Own’
Paste the job description
Click CREATE
And watch the magic
The larger the word – the
more prominence in the
description
The Take Away –
consider including the
LARGER words in your
title or summary
11/18/2012 18
Basic ‘People’ Search Ask for introductions and referrals
Find out who has been looking at
your profile Premier Account worth consideration
InMail could be your NEW BFF Direct message ANYONE whether
you’re connected or not
Passive Mining | Reach Out to those that have
already found YOU! Why NOT?
19 11/18/2012
How To Approach Who’s Found You
in Their Search
Chuck Murphy, CEO, CIO and
Founder of Boston Interactive
FOUND ME, and sent me an invite
to connect.
20 11/18/2012
Continue to Build Your Influence –
Assists in Search Results
ADD up to 3 Websites
Include your BLOG, eCV,
YouTube Channel, a Slide
Share asset, etc.
ADD up to 10 twitter accounts –
select 1 as primary and auto fed
it into your LinkedIn status
updates
21 11/18/2012
Post Build Out - SELF Manage What
Content People Can See
Personalize
Your URL
11/18/2012 22
“Users with complete profiles are 40
times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Industry and postal code
A current position with description
Include internships and volunteering
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
A summary
Completing Your LinkedIn Profile –
MATTERS
11/18/2012 23
Passive Mining/Nurture | Build Your Influence –
Add an App or 2 or 3 or…
11/18/2012 24
Passive Mining/Nurture | Build Your Influence –
e.g. SlideShare
YOU CAN: Share presentations & documents
with your LinkedIn network
Upload portfolios, resume, conference
talks, PDFs, marketing/sales
presentations etc.
Display them on your LinkedIn profile
all formats supported: ppt, pps, pptx,
odp, pdf, doc, docx, odt, Keynote, iWork
pages
EVEN embed YouTube videos in
presentations, add audio to make a
webinar
SlideShare is the world’s largest community for
sharing presentations.
11/18/2012 25
Build Your Influence –
Groups/Answers/Discussions/Promotions
“LinkedIn makes it easier to find clients, find a job,
and build your brand and become the
recognized Expert. It’s also easy to use, once
you know the basics.” - Reuters 2/2012
