© 2015 N-able Technologies, Inc. All rights reserved. 1@ChannelPR

@NicoleReisberg

Social Media

MSP

How to Get a Handleon Social Media

for the

© 2015 N-able Technologies, Inc. All rights reserved. 2

“It’s not just what you say, it’s how you say it and who hears you that makes it actionable.”

By definition social media is SOCIAL.

Keep it real. Keep it relevant.

*Source: Marie Rourke, WhiteFox Marketing Follow today’s webinar #MSPsocialchat

© 2015 N-able Technologies, Inc. All rights reserved. 3

Marie Rourke, WhiteFox PRNicole Reisberg, WhiteFox PR

Today’s Presenters

Follow today’s webinar #MSPsocialchat

© 2015 N-able Technologies, Inc. All rights reserved. 4@ChannelPR

@NicoleReisberg

Best Practices

Hiring Talent and Managing Your Social Media

Speakers & Agenda

Marie Rourke @ChannelPR

Nicole Reisberg @nicolereisberg

Getting Started with Social Media

The History

© 2015 N-able Technologies, Inc. All rights reserved. 5@ChannelPR

@NicoleReisberg

Founded in 1985AOL

LinkedIn:December

2002

MySpace:August2003

Facebook:February

2004

YouTube:February

2005

Twitter:March2006

Pinterest:March2010

Google+:June2011

Computer-mediated tools that allow people to create, share and exchange information, ideas and pictures/videos in virtual communities and networks.

Instagram:October

2010

Social Media

with

*Source: Wikipedia

© 2015 N-able Technologies, Inc. All rights reserved. 6@ChannelPR

@NicoleReisberg

Social Media Goes CorporateSocial media has made brand reputation a priority and real-time,

two-way conversations a reality.

2004: Yelp for

Businesses launches

2007: JetBlue

begins to use Twitter for customer

service

2007: Facebook launches

advertising

2007: YouTube launches Partner

Program, allowing users

to earn revenue

2008: Facebook launches Pages for

businesses

2010: Pinterest

launches for businesses

2010: Twitter

launches advertising

2010: LinkedIn launches Company

Pages

2011: Google+ launches Business

Pages

Compliments and complaints are suddenly very real.

93% want businesses to have a social presence of some kind.

*Source: Cone Communications Social Media Study. Boston, MA. 2008, Web Link.

© 2015 N-able Technologies, Inc. All rights reserved. 7@ChannelPR

@NicoleReisberg

Social Stats

• The average user spends 2 hours, 25 minutes

• per day on social media.

• It’s becoming more than just a

platform for socializing = 30% of

the general pop is actually getting

their news from Facebook.

Total World Population: 7.21 Billion

Active Social Media Accounts: 2.08 Billion (with 12% growth in the last year)

*Source: WeAreSocial.net, Journalism.org

© 2015 N-able Technologies, Inc. All rights reserved. 8@ChannelPR

@NicoleReisberg

Tech Companies Rank Among

Top Social Brands

© 2015 N-able Technologies, Inc. All rights reserved. 9@ChannelPR

@NicoleReisberg

Top Social Platforms IT Companies used by

© 2015 N-able Technologies, Inc. All rights reserved. 10@ChannelPR

@NicoleReisberg

Social Media is Partof the Buying Decision

46%

of web users look to social media when

making their buying

decisions.

56%

of B2B marketers

have acquired new

partnerships through

social media.

67%

of Twitter users are far

more likely to buy from

brands they follow on

Twitter.

8Outof 10

SMBs use social media

for their business to

drive growth.

*Source: SearchEngineJournal.com, SocialMediaExaminer.com, Ragan.com, Hubspot.com

© 2015 N-able Technologies, Inc. All rights reserved. 11@ChannelPR

@NicoleReisberg

Getting Started

1. 2. 3. 4.

Steps for Social Stardom10

© 2015 N-able Technologies, Inc. All rights reserved. 12@ChannelPR

@NicoleReisberg

1. Set your strategy

Determine your game plan and what success will look like

2. Pick your platform(s) & people

3. Fill in all profile fields available

Use high-quality, appropriately-sized profile and header photos

4. Mark up the calendar

Schedule editorial, key milestones (events)

5. Make a statement & communicate inside

Determine key messages, what’s within bounds, what’s out of bounds

Steps to Getting Started10(1-5 Prep Work)

© 2015 N-able Technologies, Inc. All rights reserved. 13@ChannelPR

@NicoleReisberg

• Listen to the currentsocial conversation

– Who are the top players on social?

– Which hashtags are they using?

– What content types are getting high engagement?

– Where are conversations taking place? (which social platforms)

• Get to know your audience

– Knowing their demographics and interests will help you serve them content they will appreciate and engage with

– Pull demographic info using social analytics tools

• Get the staff involved!

– Ask your team to engage with and share posts on their social networks (if they’re comfortable)

– Your staff can be your best source of social media growth, especially if you’re starting out

Steps to Getting Started10(6-10 are Actionable)

6. Make a list of prospects…Follow!

People, companies, etc.

7. Make a list of customers & partners…Follow!

Vendors, distributors, manufacturers, businesses, clients,

customers.

8. Share your social handles

Add to website, emails, collateral, cards

9. Engage, educate & evangelize

Remember: 80/20 --- It’s less about you, more about them

10.Refresh

© 2015 N-able Technologies, Inc. All rights reserved. 14@ChannelPR

@NicoleReisberg

Being a Millennial isn’t a Must

Hiring & Managing the Talent

Follow today’s webinar #MSPsocialchat

© 2015 N-able Technologies, Inc. All rights reserved. 15@ChannelPR

@NicoleReisberg

Choosing the RightSocial Media ManagerHire for attitude, professionalism and skill!

• Experience and Creativity – Choose a team member or vendor who has previous experience running social media pages for businesses and is classy and creative

• Industry Knowledge – Be sure the individual has the experience you need and a clear understanding of your industry

• Time – Being the social media manager doesn’t have to be a full time job, but it does require a daily commitment of time and energy

• Realistic Expectations – It takes time to build an engaged social community. Be prepared to devote at least 4-6 months to see real results

© 2015 N-able Technologies, Inc. All rights reserved. 16@ChannelPR

@NicoleReisberg

• Monday

– Plan Posts for Next Week (30 minutes)

• Tuesday

– Schedule Posts for Next Week (30 minutes)

• Wednesday

– Concentrate on outreach for 1 social media channel (30 minutes)

• Thursday

– Re-share popular Tweets (15 minutes)

• Friday

– Review weekly activity and make strategy adjustments (30 minutes)

• DAILY

– Monitor engagement and respond (30 minutes throughout the day)

Approximately 5 hours per week minimum

A Week in the Life of a Social Media Manager

© 2015 N-able Technologies, Inc. All rights reserved. 17@ChannelPR

@NicoleReisberg

Best Practices for Social Media Success

Follow today’s webinar #MSPsocialchat

© 2015 N-able Technologies, Inc. All rights reserved. 18@ChannelPR

@NicoleReisberg

Breakdown of a Great LinkedIn Post

© 2015 N-able Technologies, Inc. All rights reserved. 19@ChannelPR

@NicoleReisberg

Breakdown of a Great Facebook Post

© 2015 N-able Technologies, Inc. All rights reserved. 20@ChannelPR

@NicoleReisberg

Breakdown of a Great Tweet

© 2015 N-able Technologies, Inc. All rights reserved. 21@ChannelPR

@NicoleReisberg

Timing & Measurement

Follow today’s webinar #MSPsocialchat

© 2015 N-able Technologies, Inc. All rights reserved. 22@ChannelPR

@NicoleReisberg

Timing is Everything

Scheduling & Spontaneity

Facebook...

● Most popular time is Wednesday at 3pm

● Stick between 1pm and 4pm on other days

● Ramp up posts at the end of the week

● Post at the top of the hour (0:0 - 0:15)

Twitter...

● Monday - Thursday 1pm - 3pm

● Always Tweet on Thursdays

LinkedIn...● Tuesday - Thurs at noon or 5-6pm● Stick to weekdays

Google+...● Wednesday at 9am● 9am - 10am all other days

© 2015 N-able Technologies, Inc. All rights reserved. 23@ChannelPR

@NicoleReisberg

Getting Results in Real Time withDedication, Focus & Strategic Spending

No Ad budget. 30-60 mins daily.

Daily posts and engagement for 5 mo. 1,500 new followers across board

w/majority on LinkedIn (795+) and Twitter (450+)

$300 mo. Flash Budget

for Facebook

Daily posts and engagement. In two months, 1,500+ Likes from

partners and customers

Use Hashtags & Handles

#ITSecurity #ITServices

@Dell #IoT #BigData

#TopTech @Cisco

© 2015 N-able Technologies, Inc. All rights reserved. 24@ChannelPR

@NicoleReisberg

Measuring ResultsIt’s not perfect, but it is possible….

• Increases indicate revenue success

– Online Reach

– Traffic to your website

– Post Engagement

– Leads

– New Customers

– Conversion Rates

© 2015 N-able Technologies, Inc. All rights reserved. 25@ChannelPR

@NicoleReisberg

Recommended Reads

• Follow Social Media Blogs

– Social Media Today

– Buffer Blog

– HubSpot

– Inc. Social Media Blog

• Review the latest happenings:

– Fast Company: World’s Top 10 Most Innovative Companies of 2015 in Social Media

– Inc.: 7 Simple Social Media Moves That Work

– Talkin’ Cloud: 6 Things You Should Know About Social Media

– Are Your Marketing & Social Media Strategies Aligned? 5 Checks & Balances

© 2015 N-able Technologies, Inc. All rights reserved. 26@ChannelPR

@NicoleReisberg

Q A

© 2015 N-able Technologies, Inc. All rights reserved. 27

Thank you

© 2015 N-able Technologies, Inc. All rights reserved. 28

The N-ABLE TECHNOLOGIES and N-CENTRAL marks are the exclusive property of N-ableTechnologies, Inc. and its affiliates, are registered with the U.S. Patent and TrademarkOffice and the Canadian Intellectual Property Office, and may be registered or pendingregistration in other countries. All other N-able trademarks, service marks, and logos maybe common law marks, registered or pending registration in the United States, Canada, orin other countries. All other trademarks mentioned herein are used for identificationpurposes only and may be or are trademarks or registered trademarks of their respectivecompanies.