social media for translators
DESCRIPTION
A presentation I did for the New England Translators Association in Fall 2013.TRANSCRIPT
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Using Social Media
Effectively
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Social Media Is Young
● Facebook: Feb 2004● Twitter: May 2006● LinkedIn: May 2003● Google+: Jun 2011● Pinterest: Dec 2009● Tumblr: April 2007
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But BIG: Monthly Visitors, April 2013
● Facebook: 1.1 Billion● Twitter: 500 Million ● LinkedIn: 200 Million● MySpace: 25 Million● Google+: 343 Million● Pinterest: 48.7 Million
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What IS Social Media good for?
(apart from stalking old girl or boyfriends, posting funny pet pictures, talking about what you're having for lunch, and playing Candy Crush Saga...)
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Branding
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Studying your market
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Client Communications
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Thought Leadership
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Community Building
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Surveying opinion
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What Social Media are YOU using?
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Choose your platform(s)
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Countries
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Languages
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Industries
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Develop Your Social Media Workflow
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Build Your Network
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Network Building on Twitter
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Search Twitter for Influencers in Your Market
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Search Keywords
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Search #hashtags
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Use Twitter search tools
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Follow Influencers
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Network Building on LinkedIn
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Understanding Degree
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Focus — or — Cast a Wide Net
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Focus Your Network
● Colleagues, ex-colleagues● Customers● People in your industry● LinkedIn professional group
members
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Cast a Wide Net
● Classmates● Neighbors● Friends● Relatives
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Make Connections:
● Colleagues from current or former positions● Classmates● People you've done business with ● Friends (you need an email address)● Fellow LinkedIn Group members● Other (you need an email address)
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Don't Use "Friend" Unless You're Really Friends
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Write a Personal Note — Don't Use LinkedIn's Boilerplate
"I'd like to add you to my professional network on LinkedIn."
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Get some recommendations
"[Your Name] is bright, generous, imaginative, and hard-working. She has a real feel for systems and organization, and is deeply knowledgeable about modern Internet software and especially about Social Media. We've worked together happily and creatively several times, and I look forward to many more collaborations with her. "
...and Endorsements
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Rinse and Repeat...
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Posting
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How Often Do You Post?
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Optimize Your Schedule
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Automate
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Buffer
Hootsuite
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Reply to Comments -FAST...Keep the Ball Rolling
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What Should You Talk About?
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Join Conversations
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Ask Questions
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"God bless thechild who's gothis own..."
Have Your Own Website
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Websites + Social Media = Network Power
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Link to Your Blog
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Put Social Sharing Buttons on Your Website
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Collect Material That Will Interest Your Network:
● RSS Feeds● Twitter● Google Alerts● Google News (make custom pages)● Instapaper
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Use Content Sharing Services
Shareaholic Buffer
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● Develop Your Strategy● Choose Your Platforms● Build Networks● Create and Curate Content● Share and Communicate
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Questions?
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Daniel Lieberman
413 489 1818
Twitter: @damfino11
● Social Media Management● Coaching and Consulting● SEO● Analytics● Wordpress, Joomla, and
Squarespace Websites