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Opportunities of Social Media for Utilities (May 2014) Visayan Electric Company

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With more people turning to social media for real-time updates that are relevant to them, the opportunities of social media for utilities like the Visayan Electric Company (VECO) are plenty. Before, customers receive updates through bill inserts. Now, with Facebook becoming one of the leading communication tools for utilities, companies can interact with their customers with less cost and more efficiency.

TRANSCRIPT

Page 1: Social Media for Utilities

Opportunities of Social Media for Utilities(May 2014)

Visayan Electric Company

Page 2: Social Media for Utilities

Social Media for Utilities

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Pike Research estimates that 57 million people used social media in 2011 to engage with utilities, and by 2017, they estimate the number will rise to 624 million.

Social Media for Utilities

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Opportunities of Social Media for Utilities

Information portal

Create customer loyalty by regularly filling them in on updates, announcements and other relevant information.

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

Feedback mechanism

Give your customers a venue to communicate their thoughts, ideas and suggestions.

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Handy partner

Social media is now very accessible on mobile phones and tablets. Be where your customers are. Be mobile.

Opportunities of Social Media for Utilities

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Community giving

Share your inspiring stories of corporate social responsibility. Tell stories about your beneficiaries. Get your employees and customers involved.

Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Celebrate successes

Whether they’re big or small milestones, put them on social media. Share your achievements with your customers. Your success is their success, too.

Opportunities of Social Media for Utilities

Page 19: Social Media for Utilities

Learn best practices

Finally, learn best practices from other distribution utilities. Join in Twitter chats. Discover how they are efficiently delivering their service and customer support. Then benchmark.

Opportunities of Social Media for Utilities

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Opportunities of Social Media for Utilities

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Thank you

Questions, Comments, Suggestions?


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