social media for visual artists - oct 14 2012
TRANSCRIPT
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Welcome!Welcome!
Social Media for Visual ArtistsRochelle Grayson
Social Media for Visual ArtistsRochelle Grayson
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Who is Rochelle?Who is Rochelle?
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Introductions & ExpectationsIntroductions & Expectations
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Social Media Tools vs. StrategySocial Media Tools vs. Strategy
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What is a Strategy?What is a Strategy?Blueprint
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Directions
Your Strategy Guides YouYour Strategy Guides You
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What Works for Visual Artists?What Works for Visual Artists?
Show and Tell!Show and Tell!
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Your WebsiteYour Website
• Artwork • Galleries• Artist Statement / Bio • Contact Info(Optional) • Blog • Newsletter • Exhibits • Events • Videos • Classes • Collectors
• Artwork • Galleries• Artist Statement / Bio • Contact Info(Optional) • Blog • Newsletter • Exhibits • Events • Videos • Classes • Collectors
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BlogsBlogs● Works in Progress● New Works● New Collectors● Inspirations
– Scenery– Photos / Drawings / Books– Interesting Lighting
● Exhibits / Events / Classes● Museums● Videos● Creative Themes● New Colours / Media
● Works in Progress● New Works● New Collectors● Inspirations
– Scenery– Photos / Drawings / Books– Interesting Lighting
● Exhibits / Events / Classes● Museums● Videos● Creative Themes● New Colours / Media
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Danièle LemieuxDanièle Lemieux
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Facebook Profiles vs. PagesFacebook Profiles vs. Pages
Facebook Profiles● Friend Limit: 5,000
● Public or Private
● Not SEO friendly
● Friend Requests Require Approval
● Person to Person Messaging
● May not promote sale of your work
Facebook Profiles● Friend Limit: 5,000
● Public or Private
● Not SEO friendly
● Friend Requests Require Approval
● Person to Person Messaging
● May not promote sale of your work
Facebook Pages● Unlimited friends / fans
● Public
● SEO friendly
● No barrier to “like”
● Unlimited promotional opportunities
● Can only comment on your Page and other Pages
● Insights Analytics Tools
● Better Website Integration
Facebook Pages● Unlimited friends / fans
● Public
● SEO friendly
● No barrier to “like”
● Unlimited promotional opportunities
● Can only comment on your Page and other Pages
● Insights Analytics Tools
● Better Website Integration
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Facebook InsightsFacebook Insights
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What to Post on Facebook PagesWhat to Post on Facebook Pages● Shareable News & Personal● Highly Visual Content● Links to Blog Posts● Works in Progress● New Works● New Collectors● Inspirations
– Scenery– Photos / Drawings / Books– Interesting Lighting
● Exhibits / Events / Classes● Videos● Creative Themes● New Colours / Media
● Shareable News & Personal● Highly Visual Content● Links to Blog Posts● Works in Progress● New Works● New Collectors● Inspirations
– Scenery– Photos / Drawings / Books– Interesting Lighting
● Exhibits / Events / Classes● Videos● Creative Themes● New Colours / Media
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Create a ProfileCreate a Profile
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What to Pin on PinterestWhat to Pin on Pinterest● VISUALS!● Works in Progress● New Works● Works that Just Sold● Inspirations
– Scenery– Photos – Drawings / Sketches– Book Covers
● Videos● Creative Themes● New Colours / Media
● VISUALS!● Works in Progress● New Works● Works that Just Sold● Inspirations
– Scenery– Photos – Drawings / Sketches– Book Covers
● Videos● Creative Themes● New Colours / Media
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Who's Pinned Your Art?Who's Pinned Your Art?
www.pinterest.com/source/yourwebsite.comwww.pinterest.com/source/yourwebsite.com
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YouTubeYouTube
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What to Post on YouTubeWhat to Post on YouTube● How-to's!● Classes / Lessons● Basic Techniques● Basic Theory● How to Avoid XYZ● Tips & Shortcuts● Lessons Learned
– Preparations for an Exhibit
– Framing Artwork– Business / Marketing
● Footage from Openings orOther Art Events
● An "Open Studio" Tour● Artist Statement
● How-to's!● Classes / Lessons● Basic Techniques● Basic Theory● How to Avoid XYZ● Tips & Shortcuts● Lessons Learned
– Preparations for an Exhibit
– Framing Artwork– Business / Marketing
● Footage from Openings orOther Art Events
● An "Open Studio" Tour● Artist Statement
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LinkedInLinkedIn
● Build Professional Contacts
● Connect with Galleries, Collectors, & Other Artists
● Build Professional Contacts
● Connect with Galleries, Collectors, & Other Artists
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LinkedIn GroupsLinkedIn Groups
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LinkedIn GroupsLinkedIn Groups
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TwitterTwitter● Will Show Images!● Short description links to:
– Works in Progress– New Works– New Collectors– Inspirations
● Scenery● Photos / Drawings / Books● Exhibits / Events / Classes
– Museums– Videos– Creative Themes– New Colours / Media
● Autoconnect to other Sites
● Will Show Images!● Short description links to:
– Works in Progress– New Works– New Collectors– Inspirations
● Scenery● Photos / Drawings / Books● Exhibits / Events / Classes
– Museums– Videos– Creative Themes– New Colours / Media
● Autoconnect to other Sites
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FoursquareFoursquare
• Events • Exhibits • Where you are
• Classes • Scenic Spots
• Events • Exhibits • Where you are
• Classes • Scenic Spots
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Mobile AppsMobile Apps
● Art SpotterAn iPhone app that helps tourists and others locate nearby art.
● Art SpotterAn iPhone app that helps tourists and others locate nearby art.
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QR CodesQR Codes
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Your Social EcosystemYour Social Ecosystem
ContentBlog / Artwork / Galleries
Exhibits / Events / Classes
Social Buttons / Sharing / Syndicating
Your Space - Your Control
Public Space - Their Control
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Thank You!Thank You!
Questions?
Rochelle [email protected]
Questions?
Rochelle [email protected]
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Links of InterestLinks of Interest● Wordle.net● How to Create a Facebook Artist Page [Video]● Pinterest.com● Pinterest “Follow”, “Pin it”, and other Buttons & Goodies● LinkedIn for Artists: 3 Surprisingly Good Ways to
Promote Your Art on LinkedIn● Where are my images being used? Find out via
Google Images and/or TinEye.● QR Code Generator
● Wordle.net● How to Create a Facebook Artist Page [Video]● Pinterest.com● Pinterest “Follow”, “Pin it”, and other Buttons & Goodies● LinkedIn for Artists: 3 Surprisingly Good Ways to
Promote Your Art on LinkedIn● Where are my images being used? Find out via
Google Images and/or TinEye.● QR Code Generator