social media for volunteer engagement
TRANSCRIPT
For Volunteer Engagement
Community Engagement
Volunteer Manager
Marketing Manager
Recruit
Screen Place Train Supe
rviseRecognize
Retention
Evaluation
How do you move people down the
funnel?
Individuals participate in collective action when they recognize their membership in the relevant collective.(Wright, 2011)
The degree of group identification appears to be a strong predictor of collective action participation.(Stekelenburg & Klandermans, 2007)
EMOTION+ COMMUNICATION
Anger
Happiness
Sadness
Relaxation
Content evokes powerful emotional response and encourages sharing
Content evokes emotions, but not powerful enough to invoke sharing
SOCIAL MEDIA
3 Types of MessagingInformation
CommunityGiving Recognition & Thanks
Acknowledgement of Current & Local Events
Responses to Replies
Asking for Responses
ActionPromoting an Event
Donation Appeal
Selling a Product
Call for Volunteers or Employees
Lobbying & Advocacy
Vote for Organization/Contest
Learn How to Help (with link)
Source: Lovejoy, K. & Saxton, G.D. (2012). Information, Community, and Action: How Nonprofit Organizations Use Social Media. Journal of Computer-Mediated Communication, 337-353.
EXAMPLES
?QUESTIONS