social media: guide for non-profit leaders & volunteers
DESCRIPTION
In this hour you’ll review the basics of Social Media from a quick tool review to developing a social media strategy for your organization. You’ll also learn time saving tips to make your social media efforts more effective and authentic.TRANSCRIPT
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Social MediaGuide for non-profit leaders & volunteers
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Describe yourself as a user…Observer/Dabbler
Fully Engaged/Moderator
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Natalie Laderas-KilkennyInstructional Designer
@nlkilkenny
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Presentation: “Social Media: Guide for Non-Profit leaders & Volunteers”User: Natknit
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Few words of caution…
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It takes time….
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The problem with most social media strategies…
If you build it & leave it no
one will follow.
If you build it & leave it no
one will follow.
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Image from Jane Genovese
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Tools, tools, tools… Strategy Hot tips
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Tools
Tools
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Tools
Tools
• More than 800 million active users
• More than 50% of active users log on to in any given day
• Average user has 130 friends
• Make connections w/ other organizations
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Tools
Tools
• About 200 million tweets sent everyday
• There are 105 million users
• 27% of Twitter users log in everyday
•Microblogging
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Tools
Tools
• Linked in has over 60 million users
• Half of members are international
• Useful for making professional connections
•Can set up events (http://events.linkedin.com/)
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With all these social media places?… Why should we still have a blog?
• Because you (your organization) needs a “Central” place to house your content
• Because you can simply link to content on your blog
• You control it
Tools
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Accessories
Want to find the best tool set? Google this…
“35 Social Media Plugins”
Tools
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What is Microblogging?
Tools
Things you can share?
Videos Blog Posts Photos Microblogging
Remember to share things that are relevant &
appropriate
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What are your goals?
Strategy
Others?
Generate awareness
Build a reputation
Recruit Volunteers
Promote events
Gather donations
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What is your organization about?
Strategy
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Frequency
Occasional Daily
Videos Blog Posts Photos Microblogging
Strategy
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Tips
1. Fill out your profiles completely2. Watch & observe first3. Lay your claim4. Practice netiquette5. Develop relationships & engage in conversations6. Interact with key influencers7. Help others connect w/ each other8. Ask politely
Hot tips
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1. Fill out your profiles completely
With each tool you use make sure the info & links to your organization are there.
Hot tips
Logo?Images?Mission statementWhy your organization is importantVital statistics & contact information
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2. Watch & observe
Find & follow like minded & related users
Spy possible connections
Observe what people in your target audience are interested in
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3. Lay your claim
Twitter chatsTwitter chats
Example: Picture a world w/o genocide?
Example: Picture a world w/o genocide?
Answer questions on LinkedIn
Answer questions on LinkedIn
Blog posts on your topics
Blog posts on your topics
Podcast interviews with staff or expertsPodcast interviews
with staff or experts
Hot tips
3 ways to promote &
engage
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PWWG posted this challenge on Facebook
& it was communicated by
members and fans.
Hot tips
Facebook Challenges & Campaigns
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LinkedIn Q & A and Events
Use http://events.linkedin.com/ to set up events and fundraisers.
But note these are not effective unless a network is already built
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Twitter Chats
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No flamers!
4. Practice netiquette always
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Don’t be verbose or redundant.
You can schedule your tweets to spread your sharing time, Or get your message out w/o seeming too repetitive
Hot tips
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5. Develop relationships & engage in conversations
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6. Interact with key influencers
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7. Help others connect w/ each other
Hot tips
@nlkilkenny
Jane
Mike
Joe
Alexandra
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8. Ask politely
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But I want to save time…
Can’t I just post once?
Hot tips
Social Network Aggregators
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Before you post anything…
Good self-check:
Does this reflect well on yourself?Does it reflect well on your organization?
Is this relevant to my target audience?
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Will someone do this when I leave?Make a plan & train others:
Emphasize the importance of making authentic connections
with others
Write down a plan that explains your daily actions via social
networking.
Train a ‘backup’ or someone who can take
over these tasks.
Select a ‘backup’ & replacement who ‘gets
it.’
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Few people to follow
www.rosettathurman.com/
@rosettathurman @kanter
http://www.bethkanter.org/http://www.diosacommunications.com/bio.htm
Rosetta Thurman Beth Kanter Heather Mansfield
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More Resources• 50 Social Media Tactics for Non-profits:
http://www.slideshare.net/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-mission
• Tools for Non-profit Volunteer Management: http://blog.socialsourcecommons.org/2011/03/tools-for-nonprofit-volunteer-management/
• 7 Things You Should Know About Microblogging: http://www.educause.edu/Resources/7ThingsYouShouldKnowAboutMicro/174629
• Why we microblog: http://ebiquity.umbc.edu/_file_directory_/papers/369.pdf• Using Social Networks for Social Change (presentation):
http://www.slideshare.net/rootwork/using-social-networks-for-social-change-facebook-myspace-and-more-presentation?type=powerpoint
• Facebook for businesses (step by step): http://www.socialmediaexaminer.com/facebook-101-business-guide/