Social Media& Healthcare Technology

Thanks for inviting me.

•IOWA DIETITIANS ROCK!

Today’s Objectives Tweet #IDHCC12

• Basic Principles & Benefits of Social Media• Tablet Computers ( such as the iPad) in

Foodservice.• Importance and Role of Mobile Health Apps

to Improve Patient Outcomes

It’s a 2 wayconversation online…

• The term Social Media refers to the use of

web-based and mobile technologies to turn communication into an

interactive dialogue

the internet today

If your not using social media networks you are missing a captive audience

Crowdsource

Poll #1: Social Media Use

How many use or plan on using Facebook in the next year?How many use or plan to use Twitter in the next year ?How many use Blogs?How many use YouTube?How many use LinkedIn?How many use Pinterest?

characteristics?

• Portable• Phones, iPad, Netbook, Laptop

• Personalized• Participatory (user generated

content)• Immediate (text & instant

messaging)

Popular Social Media Platforms

SOCIAL NETWORKS

Social Media in Food Service

Communicate, Collaborate, Interact, Make Informed Decisions, Manage Your Brand,

Mobile

• 83% of American adults have a cell phone

• 6 in 10 adults go online using a laptop or smart phone

• Is the media in your organization formatted for mobile use?

• TEXT MESSAGING & picture taking continue to top the list of ways that Americans use their mobile phones

Web 1.0 vs. Web 2.0

Web 2.0

• User generated content • offers a mechanism for readers to create their own

websites, blogs, message boards, videos, wikis, etc…• Encourage and offer a way to post feedback (rating)• Ease of generating, sharing, and tagging information

Facebook >850 million active usersFacebook User

Hear about my Facebook presence

Visit my FB presence

Fan/Like my FB presence

Visit my website/Purchase products/services

Share with their friends

Poll

• Poll #3• How many of your facilities have a

facebook page?

• Recruit staff- post job openings• Post information on special events,

parties and themes • Hold contests• Solicit feedback• Create campaigns• Recruit volunteers• Create a community to support ( &

market ) your facility

LTc benefits…

• Marketing to your families - show them what you’ve got with pictures, menus, testimonials etc…

• What stands out about your dietary service?• How can you communicate that using social media?• Use social media to get feedback on needs of the families you

serve

Twitter

Twitter real time communications

Twitter

Twitter User

Hear about my Twitter presence

Visit my TW presence

Follow my Tweets

Visit my website/Purchase products

RT and #FF to friends

Social Media Exercise

• Take 10 minutes to look over your social media exercise and pick a SM platform- and develop your strategy

• Pick a recorder and reporter ( can be same person).• Report back to the group

How RD’s Use Social Media?

• RD’s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.

Hospitals & Social Media

• Patient blogs• Twitter• Facebook• YouTube• LinkedIn• Four Square

Hospitals & Social Media

US Hospitals that use Social Networking tools• Last Update October 09, 2011 * 1,229 Hospitals total

* 575 YouTube Channels* 1068 Facebook pages* 814 Twitter Accounts* 149 Blogs

• The original one-page list is at: http://ebennett.org/hsnl/

tablets

“iPads and tablets are taking restaurants by storm and improving efficiencies.“

Social Media Supports Health - Text Messaging

• Health (Texting) Programs Work• Txt 4 Baby• Medication Reminders• Txt messages to Facebook & Twitter

Polls

• Poll # 2

• How many of you have a tablet computer such as an iPad

• Poll #3• How many of you use that tablet

computer in your facility?

tablets

✘ Tableside Control✘ Display wines lists

menus etc…✘ Customer orders

food on iPad✘ Customer pays at

the table scans credit card for automated payment

tablets

Drug interactions Diagnosis help Treatment plans Medical Alerts Transmission of patient data Sharing records Billing Family interaction with patients

tablets

✘ Wound care management

✘ Monitor vital signs✘ Patient tracking (RFID

scanning)✘ Accurate and faster

RX✘ Medication

Management

Future of Consumer Health Apps & the Registered Dietitian

• Patient • Providers • Creative Cutting

Edge Professionals

mHealth App Advantages• Helps Client Manage Health• Care Coordination Opportunities• Immediate Exchange of Accurate Objective

Information from Client to Provider• Earlier and More Accurate Diagnosis• Remote Monitoring Opportunities

?????? Questions?

Thanks 4 participating

How did we do? What did you learn? What‘s next? Your call to action

– GO FOR IT!

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