social media healthcare: the good, the bad & the ugly
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Social Media Healthcare: The good, the bad & the ugly
Mathias Klang @klang67
What is this?
That’s Good planking
Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute good
planking.
Twitter? Isn’t that where
everyone talks about what
they had for breakfast?
Death on Facebook
How did we end up here?
The augmented human
Egyptian wood & leather prosthetic toe (ca 1069 to 664 B.C)
Portrait of Hugh de Provence (1352)
Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media
91 % Access to the Internet at home83 % Access to broadband at home7 % Never used a computer
Source: Sweden Statistics 2011 (*Individuals aged 16-74)
Blog
ger 1
999
Goo
gle
1999
End of communications monopoly
2006
"Out of this anarchy… what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated.”
Andrew Keen: Cult of the amateur (2007)
Normalizing the abnormal
Pessimist talk
This is not a phone
Always online
The end of boredom
Social networks
Dunbar’s 150
Stimuli or relations
"If we don't teach our children to be alone all they will be is lonely" Sherry Turkle
Private or Personal
“My fear is that these technologies are infantilising the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”
Prof. Susan Greenfield
Performance lifestyle
My awesome coffee
Truman show delusion
What does it all mean?
Old stupidity or new intelligence?
Are those of us who
remember the analogue
age fortunate or
unfortunate?
Remember this?
Monotask queuing
Not knowing
Waiting by THE phone
Technology changes us & we change it
Who is in control?
Only technology(spot the ethical dilemma?)
What do the people who control what we can do, think?
What will they let us think?
A Squirrel Dying In Your Front Yard May Be More Relevant To
Your Interests Right Now Than People
Dying In AfricaMark Zuckerberg
if you're not paying for
something, you're not the
customer; you're the
product being sold
The weakest link
Performance goes bad…
Kanaler
Medical news
Swedish employment law
The blogging policeman
The sexy Headmaster
Patients and their families
Jonas L. (PhD)lays a carpet
Reacting to Patient media
Follow/lurk on facebook
Read their blogs, moblogs or videodiaries?
Rating systems
Tough Questions
Participation in discussions
Medical advice online
Dealing with critics
Friending patients or families
Using social media in official communication
Google docs, gmail, facebook, doodle, slideshare…
Remedies
RTFM – read the license.
Law (it’s still there).
Criminal Law
Hets mot folkgruppFörtal & FörolämpningHot, Hot mot tjänsteman
Administrative Law (Förvaltningsrätt)Inkommen, upprättad handlingArkivlagen
Policies and guidelines
Right to speak
Employee Loyalty
Training, seminar, discussion
Develop pre-emptive social media norms
Be that guy!
THANKS!
Mathias Klang [email protected] or @klang67
www.digital-rights.net
Image & licensing info in the notes section of slides.
Images at www.flickr.com (or specifically stated).
This ppt licensed: Creative Commons BY-NC-SA
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