social media in 2015 and beyond, prda douglas white july 2015
TRANSCRIPT
Session 1: Social Media in 2015 and Beyond
Session 1: Social Media in 2015 and BeyondAgenda
● Changes in social user behaviour ● New social platforms:
○ Instant messaging apps: ■ Whatsapp■ WeChat■ Snapchat■ Line -
○ Live streaming apps: ○ Periscope○ Meerkat - ○ Photo sharing apps:○ Tumblr○ Instagram○ Pinterest
● "Death of Organic Reach": From Social to SEO● Narrowing to a limited range of social channels to
leverage on their full potential Creating a seamless Online- to- Offline (O2O) consumer experience
Everything Old is. . .
Is New Again
Progress is usually more refinement than change
No Fear!
New Again
New Again
● Personal introduction○ Name○ What you do○ What do you hope to gain from the workshop
● Example of something in your life that seemed to change, but remained the same ○ went from driving a car but now ride a bike ○ new software at work is more efficient, but
deliverables remain the same● Share good/ bad experiences with change
Changing online behaviour
Headline: Front Size12 (Blod) 100/85/65K
1,000,000
3.2/4.0/4.4
Changing online behaviour
Headline: Front Size12 (Blod)
Changing online behaviour
Changing online behaviour
Changing online behaviour
Changing online behaviour
Instant Messaging Apps
Whatsapp Growth
Instant Messaging Apps
Instant Messaging Apps
SnapChat
SnapChat first big Promotion with Audi
Video Time!
Tumblr
*SMC is a special product from PRDASocial Media Cooperative
Decline of Organic Reach
Narrowing and creating efficiency
SMR
YouTube Youku
SlidesharePinterestInstagram
EDMBlog Article
WeChatLine Facebook Twitter Weibo
O2O
Summary Summary ● Change is usually more
refinement than radical; embrace
● New Apps do not mean change of biz strategy, remember basic business rules
● Know your audience● Efficiency will counter
many negative trends coming our way
● O2O is just a fancy way of giving customers more options.