Usage, trends and developments Damian Radcliffe > @damianradcliffe

May 2016

Social Mobile in 2016

Remember these…

First… a little history

Any others?

Usage in 2016

Driven by mobile

Increasingly connected worldDriving new media behaviors. Opportunities/challenges for publishers and brands.

Globally a diverse picture

But Facebook still leading

the way…

Global trend

“…the younger a Facebook user is, the more likely they are to be using the service more than once a day.

Overall, perhaps the most impressive metric is that just 9% of Facebook’s active users select the less-than-weekly option. Compare that to sites like Instagram and Twitter, where about a quarter say this, and the strength of Facebook is clear.”

Messaging apps increasingly importantJan 16, based on number of monthly active users (in millions)

83% of Snapchat users are under 35

Usage in the USA

In the US most online adults on social

Led by young people

And Facebook

FB has higher reach + frequency of use

Breadth and diversity of usage

Millennials are different….

Emerging Trends/Issues

Huge VC interest: a new tech bubble?

The new gatekeepers

Driving publishing methods and priorities

Changing how we find the news

And what we see…

Social Media becoming Increasingly video led"The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz

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Buzzfeed gets:

• 50% referrals via mobile• 75% via social BBC News Video on Instagram

360 video

New services and innovations abound

Opportunity for brands and celebs

Companies responding to Vertical ViewingSnapchat has told the Daily Mail that on

mobile, “vertical

video ads have up to

[nine times] more

completed views than horizontal video ads.”

What happens next?A few quick thoughts….

Social Media at/for work

And for customer service

News breaks on streaming apps

What else can we expect?