3 easy tweets say it all

STEPS INTO SOCIAL MEDIA

Lingo Design 2013

Tweets, tweeps and hashtags

TWITTER OVERVIEW

What you need to know

TWITTER EXPLAINED

Twitter allows you to share short 140-character

messages publically.

Messages on Twitter are known as tweets.

Twitter users who choose to follow you will see

your posts in their newsfeed. Likewise you can

follow users who interest you.

It is possible to curate your newsfeed to only

contain information that is of interest.

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You give, you get.

TWITTER BENEFITS

Twitter is an excellent space for engagement, marketing and PR.

Keep abreast of industry news first

Monitor competitor activity

Increase your industry profile

Positive PR channel

Boost site visits through referral activity

The key lingo…

TWITTER TERMINOLOGY

Tweet – a short 140-character (max)

post

Followers – Twitter users who follow

you

Newsfeed – where you view the ‘tweets’

of the people you follow

@mention – how you mention another

Twitter user within a tweet

#hashtag – a searchable word or

phrase included in a tweet that allows

users to follow topics or events of

interest

Retweet – re-posting / sharing

someone else’s tweet. Either as it is, or

edited with your own comments

Tweeps – colloquial term for Twitter

users

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Look before you leap

FAMILIARISATION

Like the back of your hand…

GET TO KNOW TWITTER BETTER

We advise that you familiarise yourselves with

Twitter before making a decision to commit.

By the end of the familiarisation process you will

better understand:

• How Twitter works

• The social media landscape for the sector

• How competitors, stakeholders and

customers are using the tool

• Its PR and marketing potential

Don’t be scared

NUMBER ONE:

“you are not

alone…”

Where are we heading?

AGREE AIMS & OBJECTIVES

Aims and objectives should be decided from the outset:

Develop a positive profile as an expert

• Through sharing information, being useful and informative, Forbes social media activities will demonstrate their ability to be useful experts

• Reinforces brand value of forward facing and innovative by using modern tools

Gain web traffic

• Through occasional (though not continued) link provision to the website within tweets

• Through twitter ‘bio’

Increase offline enquiries / sales

• Through increased web traffic

Consistency of character

AGREE & DEVELOP TONE OF VOICE

All tweets should share a common tone of voice

that reflects the company’s values and character.

What kind of ‘personality’ does your company

have?

What is your brand identity like?

I am a man, not a machine!

NUMBER TWO

“It’s about

quality, not

quantity”

Once it’s time to take the plunge

STEPPING INTO TWITTER

Engage and network

Build relationships with customers (both current and potential) and stakeholders

• Through following: (FIRST STAGE)

Be on the look out - and read/listen to industry trends

Become connected with more potential users and or suppliers and experts

• Through replying: (SECOND STAGE)

Relevant engagement on specific topics can be very positive but must be considered and thought through.

Demonstrate your company identity

• Through content and style

“is that the best you can do?”

NUMBER THREE

If it's not useful, unique, understandable, entertaining, informative, original, educational, interesting or insightful...think again (138 chars)