social media in a nutshell
DESCRIPTION
A high level view of the social media sphere. How are trends, key technologies, and startups shaping the internet. Also discuss the role that mobile devices and gaming consoles are playing in enabling these technologies. Branded Entertainment, Produce Placement, and various other monetization techniques are discussed in the end.TRANSCRIPT
THERE ARE ONLY 24 HRS IN A DAY
None Of These Sites Existed 6 Years Ago
The Long Tail of Startups
New Media is “Present Media”
ACTIVE VS. PASSIVEContent is consumed in two ways:
Evolution of Media
Internet Is Not Going to Replace Television
SO WHAT’S SO SOCIAL ABOUT SOCIAL MEDIA?
What Do These Sites Have In Common?
What Makes Website Social?
• Identity: who are you?
• Reputation: what do people think you stand for?
• Presence: where are you?
• Relationships: who are you connected with? who do you
trust?
• Groups: how do you organize your connections?
• Conversations: what do you discuss with others?
The Consumers Of Content Are Also Its Producers
Social News & Bookmarking
• BlogsoLive JournaloBloggeroWordpress
• Social BookmarkingoDeliciousoDiggoMixx
News Has Become Instantaneous
Social Networking
Social Networking
Personal• Twitter• Ning• Hi5• MySpace• Facebook
Private• LinkedIn• Sprouter• Ryze• Plaxo• Xing
• Facebook is for real-time communication
• MySpace is for music artists and fan groups
• Hi5 is for gamers and high-school students
• LinkedIn is for business professionals and recruiters
Facebook vs. Twitter
Twitter is as of December 2009 processing more than one billion
tweets per month
Facebook• Real relationships• Connected network• Media updates• On-site third party
applications
Twitter• Open relationships• Idea network• Status updates• Off-site third party
applications
Facebook vs. Twitter
Micro Applications(Applications Built On Top Of Applications)
• Causes• Mafia Wars• Farmville• iGoogle Apps• Pip.io
Virtual Goods Are Worth $1.5 billion
Social Photos and Videos
• Flickr• YouTube/Hulu
Social Collaboration
• Wikipedia• Google Wave• Google Maps
Digg Was Built For Less Than $2000
Industry Leading Blogs
• Social Media: Mashable.com• Startup News: TechCrunch.com• New Media Analysis: ReadWriteWeb.com• Latest Gadgets: Engadget.com• Television and Media: GigaOm.com
TECHNICAL TERMS AND LEXICON
Important Concepts
• Web 2.0 and Folksonomies• Content Tags• Cloud Computing• API• Mashups and Widgets• HTML 5
ENABLING TECHNOLOGIESThe quiet revolution
There Is An Ongoing Movement Towards Open Data
Open Data
• Facebook Connect and API• Twitter OAuth• OpenID• OpenSocial• Google Connect
When Picking a Platform, Consider:
• Geographic location of target users• Ownership of data (copyright issues)• Flexibility of platform• Usage limits• Potential for monetization• Ability to leverage the social graph
HOW IS CONTENT SPREAD?
Content Aggregation vs. Syndication
Content Aggregation
Content AggregatorContent Aggregator
BlogBlog NY TimesNY Times FacebookFacebook
MeMe
Content Syndication
MeMe
FacebookFacebook
TwitterTwitter
Other UsersOther Users
EXTENDING THE DESKTOP EXPERIENCE
The Social Smart Phone
When Forecasting The Future, Look East
Some New Devices
Review Of Popular Mobile PhonesHTC Touch
Review Of Popular Mobile PhonesNexus One
Review Of Popular Mobile PhonesiPhone
Review Of Popular Mobile PhonesBlackBerry
Reference: http://gigaom.com
iTunes has sold over 1 billion songs
Canada’s Service Provider
• Rogerso Fido
• Bello Virgin
• Telus• Wind Mobile• Mobilicity
Network Types
• 3Go GSM is used by over 2 billion people
• HSPAo Bell and Telus moved from 3G
• GSMo GSM is used by over 2 billion people
• 4G
A Device That’s Not Connected Is Not Interesting
Popular Mobile Platforms
• iPhone• Windows Mobile 7 Series• Android• BlackBerry
It’s Cheaper To Develop For iPhone
Applications Sell For More On BlackBerry
$1.99 on iPhone$2.72 on Android$5.99 on BlackBerry
Behold, the iPad
All iPhone Applications Will Run On iPad
More than 300, 000 iPads sold on first day
TYPES OF MOBILE APPLICATIONS
How To Choose Between WAP vs. Native
WAP vs. Native
• WAP applications are easier to build for• Native applications can better leverage
the device hardware
Types Of Application
• Tap Tap Revenge• Yelp Augmented Reality/TinEye• Google Translator• Google Sky• Nike Collaboration With Apple• ING Mobile Payments
A Phone Is No Longer A Phone, It’s Your Alter Ego
GAMING PLATFORMS
Gaming Is A Bigger Industry Than Hollywood
“Call of Duty” Sold 14 Million Copies In 24 Hours
Three Types
• Gaming Consoles• Handheld Devices• Web Based
Gaming Consoles
• Nintendo Wii• Sony Playstation• Microsoft Xbox
Handheld Devices
• Sony PSP• Nintendo DS• Microsoft Zune, Apple iPhone, etc
Flash vs. Apple
MONETIZATION OF DIGITAL MEDIA
On The Internet There Are A Few
Millionaires But Hardly Any
Billionaires
Monetization Models
• Advertising• Affiliate Marketing• E-Commerce• Product Placement• Branded Entertainment• Subscription Model
Advertising
• Embedded YouTube Ads• Google Adsense / Adbrite
Affiliate Marketing
• Commission Junction• Amazon Affiliates
E-Commerce
• EventBrite (Event Registration)• Monster (Job Board)• E-Bay (PayPal)• ING Mobile Payments
Product Placement and Branded Entertainment
• Seth Macfarlane• LoneyGirl15• The Onion Video
Subscription Model
• Wall Street Journal• Netflix
SOCIAL MEDIA MARKETING
Users Have An Attention Span Of An Orangutan
How Is Content Spread?
Content Out Of The OrdinaryUser Gets Rewarded In ReturnBecome A Medium Of Communication
Organic vs. Paid Growth
Organic Growth
• Direct Traffic• Search Engine Optimization (SEO)• Viral
Suggested Reading Material
Paid Growth
• Social Ads• Google Adwords• Newsletter Campaigns
SUCCESS METRICSWhat Gets Measured Gets Improved
Traffic Metrics
• Measure Web Traffic with Google Analytics
and Crazy Egg
• Measure Social Interactions with TweetDeck,
Alerts, and Google Blog Search
• Measure Blog Subscriptions with Feedburner
Stay In Touch
http://facebook.jawadonweb.com
http://jawadonweb.com
http://twitter.jawadonweb.com