social media in an accessible learning perspective

in

Learning and Education

(Accessible) Social Media

Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – [email protected]

o Established in 2007

o Activities

Specialised in SEM=SEO+SEA+SMO

SEO (search engine optimization)

SEA (search engine advertising)

SMO (social media optimization)

S(E)M (search (engine) marketing)

Main clients: insurance and music industry

Social focus: ICT enabling People with Disabilities during

education, job seeking and employment

Special interest in basic ICT and ICT-based AT skills training

A little background information


o Seems complex… But it

isn’t.

o The tools are out there.

o The pedagogical

framework is lacking in most

cases, while peer resistance

is omnipresent.

Source: Edudemic

Hype?

http://edudemic.com/wp-content/uploads/2012/07/teacher-social-media.pdf


2011 data – Poor accessibility…

(source: Denis Boudreau, AccessibilitéWeb, 2012)

Social media a11y in 2011


Few changes by March 2012.

Social media a11y in 2012

Most frequent a11y problems Twitter

Facebook

LinkedIn

YouTube

Google+

#1 – Headings 0/3 0/3 2/3 1/3 1/3

#2 – Colour contrast 0/1 0/1 0/1 1/1 0/1

#3 – Labels and Form fields 0/2 0/2 0/2 1/2 0/2

#4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7

#5 – Text alternatives for pictures 0/1 0/1 0/1 0/1 0/1

#6 – Multimedia NA 0/3 NA 0/3 0/3

#7 – Language 0/2 1/2 1/2 1/2 1/2

#8 – Validation 0/1 0/1 0/1 0/1 0/1

Satisfied success criteria 0/15 2/20 5/15 4/20 2/20


o Twitter vs. Easy Chirp:

http://www.easychirp.com

o Facebook vs. m.Facebook

http://m.facebook.com

o YouTube vs. Accessible YouTube / Amara

http://www.cs.unc.edu/~gb/AccessibleYouTube and subtitles using

Amara - http://www.universalsubtitles.org/en/

o SlideShare vs. EasySlideShare:

http://icant.co.uk/easy-slideshare/?slides=http://urlslideshare

o Accessible elearning: Atutor LMS

http://www.atutor.ca

But it can be accessible!

http://www.easychirp.com/

http://m.facebook.com/

http://www.cs.unc.edu/~gb/AccessibleYouTube

http://www.universalsubtitles.org/en/

http://icant.co.uk/easy-slideshare/?slides=http://www.slideshare.net/cheilmann/purple-hack-fodder



http://www.atutor.ca/


o An accessible document is the basis for other accessible formats.

PDF

DAISY - audiobook

Braille

…

o Free tools (odt2daisy, odt2braille, Save as Daisy, …)

Accessible course material,

including documents


Involving learners…


o 80% of Americans use social media monthly (Forrester)

o Global users spend close to 6 hours/month on social

networking sites (Nielsen).

o Core is to learn:

overarching concepts to utilize social media for

learning

how to design learning activities using social media

pedagogical and theoretical frameworks for social

media and learning

So how to proceed?


Table: Technology affordances mapped to different learning theories

Source: Grainne Conole. "New Schemas for Mapping Pedagogies and

Technologies". July 2008, Ariadne Issue 56

Realigning New Technologies to Pedagogy

Theories Main focus Map to technologies

Behaviourism • Trial and error learning

• Learning through

association and

reinforcement

• Presentation of content,

use of multiple media to

convey information

• Feedback through e-

assessment tools • Peer feedback

Cognitive constructivism • Focus on the processes

by which learners build their

own mental structures when

interacting with an

environment • Task-orientated, favour

hands-on, self-directed

activities orientated towards

design and discovery

• Guided and adaptive

instruction through

interactive materials.

• Access to resources and

expertise offers the potential to develop more

engaging and student-

centred, active and

authentic learning

environments.

http://www.ariadne.ac.uk/issue56/conole/


Theories Main focus Map to technologies

Social constructivism •Emphasis on interpersonal

relationships involving imitation

and modelling and joint

construction of knowledge.

• Asynchronous and

synchronous communication.

• Archive materials and

resources provide ample

opportunity for vicarious

learning.

• Different online

communication tools and

learning environments / social

fora offer potential for new

forms of communities of

practice or facilities to support

& enhance existing

communities.

Situated learning •Learning as social participation

•Shift from a focus on the

individual and information-

focused learning to an

emphasis on social learning

and communication /

collaboration.

• Networking capabilities of the

Web enable more diverse

access to different forms of

expertise and the potential for

the development of different

types of communities.

• Online communication tools

and learning environments offer

the potential for new forms of

communities of practice or can

facilitate and enhance existing

communities.


o Courses (15-20 sessions) how to do this:

Learning foundation: examining connection “learning - social media”

Concepts: broad trends that stem from using social media

Tools: exploring various social media technologies, their functions

and capabilities

Usage: practical methods to employ social media for learning

Personal activity: design a learning activity using social media

o After completing this course, trainer will be able to:

Differentiate and learn about social media technologies/concepts

Understand pedagogical opportunities for social media

Design learning activities using social media

Social Media & Learning


o SMILE - Social Media in Learning and Education

April 2012 - March 2013 (Facebook Digital Citizenship Research

Grant)

Online learning laboratory for 100 teachers from the 30 member

states of European Schoolnet (EUN) to investigate and embrace the

educational opportunities social media offers;

Research with the learning laboratory participants to highlight

trends and best practices for how social media is being used and

can be used in classrooms;

Broad dissemination of the research results

through EUN’s interactive portals for teachers,

as well as through European and international

meetings and conferences.

Relevant initiative


o Consultation on “Opening up Education - a proposal for a

European Initiative to enhance education and skills

development through new technologies”

Last quarter of 2012: EC Communication on Rethinking Skills

aiming to increase the quantity, quality and relevance of skills supply

for higher economic and social outcomes.

Announce new EU Initiative on "Opening up Education“ (proposal):

Exploit the potential contribution of ICTs and Open

Educational Resources (OER) to education and skills

development.

Topic of a subsequent Communication in mid-2013.

What is moving?


Mr. Karel Van Isacker

Projects & Business Developer

Mobile: (B) +32 496 334056

Mobile: (GR) +30 6942 868812

Phone: +32 51 568570

E-Mail: [email protected]

Skype: karel.phoenixkm

Contact details

social media in an accessible learning perspective

Documents