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SOCIAL MEDIA IN CHINA -- WECHAT Ying Hu, 13 January 2014

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What is Wechat?

TRANSCRIPT

SOCIAL MEDIA IN CHINA

-- WECHAT

Ying Hu, 13 January 2014

China’s social media landscape 2013

MOST POPULAR CHANNELS

WECHAT IS

A MOBILE SOCIAL NETWORK

users

KEY FUNCTIONS OF

WECHAT

WECHAT FOR COMPANIES

• 1 message pack per day; 1 pack can include 1~3 stories

• max 600 characters per story

• multimedia: text, picture, voice, video

WECHAT vs. WEIBO

WeChat Weibo

Nature Mobile social messaging

apps,

Microblog,

Twitter

# of users 500 million 500 million

Monthly active

users

~236 million ~ 200 million

Platforms Mobile apps Mobile, WAP, Computer

Network type Private Public

Usage Direct communication,

Branding

Widely distributing info,

a viral effect,

Branding

WECHAT IN A NUTSHELL

• a mobile-based mass communications channel

• one of the hottest social media in China

• a considerable amount of active users

• opportunity to reach target audience and do PR

• a powerful complement to marcom mix

KIITOS.

TACK

THANK YOU.

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social media in china_wechat

Business

mobile social network

platforms mobile apps

hottest social media

wechat ying hu

key functions of wechat

chinas social media

active users opportunity

monthly active users