social media in disaster response
DESCRIPTION
This is the presentation I gave at the 2011 American College of Preventive Medicine conference in San Antonio, February 19, 2011. For more notes and information, visit http://amysampleward.orgTRANSCRIPT
http://amysampleward.org Amy Sample Ward http://netsquared.org
Citizen Tech:Social Media in Disaster Response
Amy Sample Ward – February 19, 2011
Welcome
I’m Amy: a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.
http://amysampleward.org | @amyrsward | [email protected]
Transparency: I work for TechSoup Global but present from a tool agnostic position. Likewise, I invite everyone to join me in recognizing that all organizations, community groups and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.
http://amysampleward.org Amy Sample Ward http://netsquared.org
Agenda
• Definitions• Evolution of
social media• Examples from
Haiti & beyond• Evaluating cost
and benefit• What’s next
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Definitions: Community
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Definitions: Social Media
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Evolution of Social Media
• Direct content (for example: Wikipedia)• Indirect content (for example: mash-ups)
Driving question:What tools are on hand, what networks do we
use, and what is the most direct way to communicate when disaster strikes?
How can data be pulled together regardless of source, language, or content?
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Direct Content
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Direct Content
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Indirect Content
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Indirect Content
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Direct & Indirect: Why?
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Why do we turn to social media when in need?
Bandwidth – I can reach unlimited numbers.
Response – my network wants to respond.
Power – my contributions make an impact.
Examples from Haiti
• Mapping – Ushahidi • Fundraising & reporting – SMS• Crowdsourcing – Extraordinaries
Driving question:What tools are on hand, what networks do we use,
and what is the most direct way to communicate when disaster strikes?
How can data be pulled together regardless of source, language, or content?
http://amysampleward.org Amy Sample Ward http://netsquared.org
Examples from Haiti: Maps
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Examples from Haiti: SMS
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Examples from Haiti: Crowdsourcing
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Evaluation
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Evaluation: Costs & Benefits
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• Options• Knowledge• Language• Context
• Tons of data• Local knowledge• Real-time access• Measuring impact
What’s next?
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• Real-Time Web• Filters, Search, Translation Tools• Internet-enabled Phones vs SMS
Driving question:What tools are on hand, what networks do we use,
and what is the most direct way to communicate when disaster strikes?
How can data be pulled together regardless of source, language, or content?
Credits
http://amysampleward.org Amy Sample Ward http://netsquared.org
Images• Slide 3: http://www.flickr.com/photos/comedynose/4230176889/• Slide 4: http://flickr.com/photos/efleming/237379252/• Slide 5: http://www.flickr.com/photos/ivanwalsh/3677282034
Sources• http://en.wikipedia.org/wiki/Wikipedia:Editing_frequency• http://en.wikipedia.org/wiki/7_July_2005_London_bombings• http://en.wikipedia.org/wiki/Hurricane_Katrina_disaster_relief• http://kenya.ushahidi.com/• http://www.abc.net.au/news/stories/2009/09/07/2678945.htm• http://haiti.ushahidi.com/• http://www.noula.ht/index.aspx• http://www.mission4636.org/• http://www.nytimes.com/2010/02/21/world/americas/21text.html?_r=1• http://topnews.co.uk/28998-researchers-reveal-chicken-came-first-egg • http://www.emsworld.com/web/online/Top-EMS-News/Atlanta-Councilman-Chooses-Twitter
-Over-911-to-Report-Emergency/1$9546
Thanks!
I look forward to continuing the conversation with all of you:
http://amysampleward.orghttp://netsquared.orghttp://techsoupglobal.org
@amyrsward@netsquared
http://amysampleward.org Amy Sample Ward http://netsquared.org