social media in disasters for transportation agencies
TRANSCRIPT
SOCIAL MEDIA IN DISASTER PREPARATION, RESPONSE AND RECOVERY
Sarah M. Kaufman
Rudin Center for Transportation
NYU Wagner School for Public Service
Transportation Research Board Annual Meeting, January 2013
PREPARATION
Where transportation customers are:
HomeOffice/ School
On Transit
Out and About
Driving
But mentally, they’re here:
425 million users
1 billion users
500 million users
15 million users
77% of office workers who have a Facebook account
access it during work hours.
http://www.computerworld.com/s/article/9135795/Study_Facebook_use_cuts_productivity_at_work
Why AreFollowers/Likes/SubscribersImportant?
• Engagement• Motivation• Amplification
Pre-event messaging• Information• Access• Warnings• Preparation• Responses
RESPONSE
Mid-event messaging
Outgoing• Instruction• Information• Access• Emergency
Management
Incoming• Information• Emergency• Inquiries
Information SourcesDuring Hurricane Sandy
Other
Smartphone apps
Community groups
Friends/family
News TV/radio
News websites
Social media
Official websites and alerts
0 50 100 150 200 250 300NYU Rudin Center survey
Timeliness vs. Quality
Importance of Photos & Videos
Metropolitan Transportation Authority
Metropolitan Transportation Authority
Metropolitan Transportation Authority
Public Response
RECOVERY
Post-event messaging
Outgoing• Information• Access• Warnings• Review
Incoming• Information• Emergency• Instruction• Inquiries
Data
Challenges• Network/Power Interruptions• Approvals• Message Coordination• Accuracy• Resource-Intensive
Future of Social Media in Transportation
Future of Social Media in Transportation
FOR MORE INFORMATION
ASSOCIATED REPORTS:
Sarah M. Kaufman, @sarstar
NYU Rudin Center for Transportation Policy & Management, @NYURudin
www.NYURudinCenter.com