Social Media in Health CareEssentials for Leaders and

Decision-Makers

@CADTH_ACMTS (en français: @ACMTS_CADTH)

@JustSayIt_MD

@berubelizer

What is Social Media

1

so ▪ cial me ▪ di ▪ a

noun

Websites and applications that

enable users to create and share

content or to participate in social

networking.

Google definition

Our Social Media Channels

2

Twitter LinkedIn YouTube SlideShare

Twitter

3

Facebook – Company Pages & Groups

4

LinkedIn – Personal Page

5

LinkedIn – Company Page

6

LinkedIn – Company Pages

7

LinkedIn – Groups

8

Twitter

9

Anatomy of a Tweet

10

Twitter – Tools and Terminology

• Tweet = 140 character update

• Retweet (RT) = sharing another’s tweet

• Hashtag (#) = makes a word easily searchable

• Mention (@) = notifies user you were talking about them

• Direct message (DM) = allows you to privately communicate

with other users

• Modified Tweet (MT) = RT with changes/edits to original

tweet

11

Twitter – Followers

• You can “follow” (i.e. friend) people and organizations

• Other people and organizations can choose to follow you

• You will see tweets from those you follow you in your “feed”

• Your followers will see your tweets in their feed

To gain followers:

• Follow others

• Have an engaging bio and picture

• Engage in conversations and trending topics

• Retweet or mention users you’d like to gain as followers

12

Achieving Impact on Twitter

• Tweet regularly

• Respond to questions/comments (engage) – not just a

“push” of information

• RT others (brokering, community building)

Include in your Tweets:

• Hashtag

• Numbers

• Link

• Picture

13

Twitter for Health News

14

Twitter for Education & Emerging Trends

15

Twitter for Evidence

16

New Brunswick Tweeps

17

Who to follow in N.B.

@stephanie5878

@JohnCEOHorizon

@HorizonHealthNB

@NBHealthCouncil

@NBHealth

@VictorBoudreau

N. B. hashtags

#nbhealth

#nbpoli

#newbrunswick

Other #cdnhealth Twitter Stars

18

Conferences

To get the most out of Twitter when attending a

conference:

• Learn the official event hashtag and use it in every

conference tweet (#CADTHsymp)

• Follow the host’s official account to stay informed

• Look-up the Twitter handles of speakers and mention them

in your tweets from their presentations

• Follow speakers and other attendees

• Keep tweets short (so others have room to RT)

• Participate (or organize) a Tweet-up

19

Considerations and Tips

• Personal vs. professional vs. organizational accounts

• Start with one platform, consider branching out once well

established

• Determine platform, target audience, goals, evaluation,

define milestone/success

• Avoid only “pushing” information – i.e., engage

• Be a good SoMe citizen – give credit where it’s due, share,

build partnerships/relationships

• Use tools (e.g. Hootsuite, Tweetdeck) for scheduling,

monitoring, metrics, team-sharing

20

21

@CADTH_ACMTS linkedin.com/company/cadth

slideshare.net/CADTH-ACMTS youtube.com/CADTHACMTS

cadth.ca/photoblog requests@cadth.ca

Connect With Us

22

Subscribe

Sign up at www.cadth.ca/subscribe or contact

StephanieS@cadth.ca to get updates sent directly to

your inbox.

CADTH E-AlertsCalls for stakeholder feedback and patient group input, plus other time-sensitive

announcements.

New at CADTHMonthly newsletter including a summary of new reports plus corporate news,

announcements of upcoming events, and more.

CADTH Symposium and EventsUpdates about our flagship annual Symposium, workshops, webinars and other

events.

23