social media in health care in canada

“An introduction to social media for healthcare workers in Canada …

Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011

empower, engage & educate … using social media”

Discuss social media, health & medicine 2.0

• Provide examples of how social media is used in health care

• Share Canadian examples of social media in health

• Create useful resource for health workers interested in learning about social media

• Provide takeaway for UBC Centre for Healthcare Management workshop

AGENDA

Dean Giustini & Kevin Read | UBC health librarians | Fall 2011

Social media:

"...social media is used to describe online technologies & practices that are used to share information, expertise, insights, evidence and experience … if

used well, these tools provide a way to learn daily on the Internet”

Typical features of social media include:

• “Two-way" interactivity• Ability to create a personal profile• Opportunities to “friend” others • A way to share ideas, photos, videos, slides • Ability to tag, rate, comment or vote on content created by other people

Definitions


Social media provides digital options

Web 2.0

…web 2.0 is a major change in how we interact with each other & information, moving us from passive consumers to active creators on social media sites such as

blogs, wikis, Twitter, Facebook etc.

Health 2.0

…a more patient-centred participatory model of health care emphasizing interactions between consumers, health providers and librarians using social media… an ability to share

medical evidence, patient data & opinion to improve health outcomes on a global scale…

Medicine 2.0…the use of social media in medicine to encourage more open & interactive communication… a new

generation of social media users are able to interact with each other so that health information can be continually requested, consumed & reinterpreted…

What is web, health & med 2.0?



Dr. Bertalan Mesko

http://scienceroll.com/about/

…blogs stimulate discussion, open enquiry & lifelong learning

Rob Fraser, Nurse blogger

http://robertfraser.ca/wordpress/




http://robertfraser.ca/wordpress/

What is a blog?

• A blog is a website of entries posted in reverse chronological order

• Authored by individuals, organizations or businesses

• Entries, commentaries, descriptions of events; graphics, video

• Some excellent bloggers in health & medicine worldwide


Blogs in health & medicine

A blog can broadcast your message

very fast ..

Why read blogs?

• Access to authoritative information via subject experts

• Stay on top of new developments (Malvey, 2009)

• Disseminate information, share opinions or solicit feedback

• Bring transparency into management practices (Zeng et al., 2008)

• Patient blogging helps to foster healthy practices & patient understanding (Adams, 2010)

• Implement in educational activities in health care (Boulos et al., 2006)

Blogs in health & medicine


The medical blogosphere depicted visually…

Tom Closson’s Blog, President & CEO Ontario Hospital Association

http://www.oha.com/News/TomClossonBlog/default.aspx

Social Media in Canadian Healthcare Bloghttp://www.smich.ca

List of Top Health and Medical Bloggers, 2011http://hlwiki.slais.ubc.ca/index.php/Top_Health_%26_Medical_Bloggers_2011

Examples of blogs in health care




http://www.smich.ca/


http://hlwiki.slais.ubc.ca/index.php/Top_Health_&_Medical_Bloggers_2011



http://hlwiki.slais.ubc.ca/index.php/Top_Health_&_Medical_Bloggers_2011

Wikis


WikiDoc The Living Textbook of MedicineThe Original Medical Wiki / Encyclopedia

http://www.wikimatrix.org/

Wikipedia is a great tool …

but check facts in a bona fide source

http://www.wikidoc.org/index.php/Main_Page

http://www.wikidoc.org/index.php/Main_Page




What is a wiki?

• A collaborative website which can be edited by anyone using a web browser

• A wiki allows users to research, contribute & participate in creating wiki content

• Wikipedia-like entries to foster education, training & enhanced info-sharing

Wikis in health & medicine


Why use wikis?

• Increased participation among health professionals / scientists – scholarly communication function (Eysenbach, 2008)

• Use, share & exchange information in a continual loop of analysis & refinement (Giustini, 2009)

• The more open & creative a platform becomes - the more useful it becomes

• Enhanced student, clinician and patient learning and deeper learner engagement and collaboration within digital learning environments (Boulos, 2006)


Top Fifty (50) Medical Wikis You Might (Want to) Know

Wikis in health & medicine

http://hlwiki.slais.ubc.ca/index.php/Top_Fifty_(50)_Medical_Wikis_You_Might_(Want_to)_Know

Examples of wikis in health care


http://www.medpedia.com/ http://hlwiki.ca/

http://www.medpedia.com/



http://hlwiki.ca/

http://hlwiki.ca/

http://hlwiki.ca/

http://hlwiki.slais.ubc.ca/index.php/UBC_HealthLib-Wiki_-_A_Knowledge-Base_for_Health_Librarians

What is Facebook?

• Most-popular social networking tool with 750+ million users globally

• Make information-sharing more open & connected

• People use Facebook to keep up with friends, businesses & organizations

• Upload unlimited photos; share links & videos

• Learn more about people, their affiliations & interests

Facebook in health & medicine


Why use Facebook?

• Facebook is among most popular social tools for hospitals

• Most effective in driving traffic to web sites (Cummins, 2010)

• Increase internal networking & collaborative practices (Burrus, 2010)

• Help public health officials reach out to consumers (Currie, 2009)

• Extend digital presence to meet healthcare organization's agenda (Rooney, 2009)

Facebook in health & medicine


http://www.facebook.com/BCChildrens

http://www.facebook.com/BCCancerFoundation

http://www.facebook.com/sickkidsfoundation

What is Twitter?

• A real-time information network linking people & information in real-time

• Users find streams of information they find compelling …then follow them

• Small bursts of information – a tweet is >140 characters in length

• tweets provide details with deeper context, added information & media

Twitter in health & medicine


Why use Twitter?

• Ability to reach distributed audiences at low cost

• Foster innovative ways of interacting professionally (Bacigalupe 2011)

• Promote positive behaviours, disseminate information & use tools in real-time (Scanfeld et al., 2010)

• Use Twitter /cell phones to organize, interact & share information (Bottles 2009)

Twitter in health & medicine


http://twitter.com/

What is LinkedIn?

• A social networking site to connect with colleagues & friends

• A place for experts to share ideas & learning opportunities

• A tool used by professional people to establish an online profile

LinkedIn in health & medicine


Why use LinkedIn?

• Presence on social networks extends healthcare agendas (Rooney, 2009)

• Word-of-mouth advertising creates impression of peer-determined credibility

• Provides economy of scale that may elude traditional marketing efforts

• Develop “professional legitimacy” by establishing a digital presence

LinkedIn in health & medicine


•Canada Health Infoway

•Canadian Health Care Consultants (CHHC)

•#HCSMCA

•Nursing Jobs in Canada

Examples of LinkedIn in health care


http://www.linkedin.com/company/162879?trk=tyah

http://www.linkedin.com/company/162879?trk=tyah

http://www.linkedin.com/groups/Canada-Health-Healthcare-Consultants-CHHC-2220847

http://www.linkedin.com/groups/hcsmca-3487112

http://www.linkedin.com/groups/Nursing-Jobs-in-Canada-2234985

“…YouTube is one of the most popular social media for hospitals, and most effective in driving traffic to web sites”


What is YouTube?

• YouTube is the web’s most popular video-sharing website

• The site provides a way for users to upload, share & view videos for free

• Also, one of the more popular video sharing sites in health & medicine

YouTube in health & medicine


Why use YouTube?

• Create a transparent health channel for current news (Hackworth, 2010)

• Increase awareness & traffic to your health website (Cummins, 2010)

• Videos can be (re)posted on Facebook – or linked to messages on Twitter

• Patients feel empowered to learn more about their health & to take control

YouTube in health & medicine


• Public Health Agency of Canada (PHAC)

• Inside BC Children’s Hospital

• Halifax Health Centre of Oncology

Examples of YouTube in health care


http://www.youtube.com/user/publichealthcanada

http://www.youtube.com/watch?v=YOpStJnoMTI&feature=youtu.be

http://www.youtube.com/watch?v=EtW8qBQ-rCY&feature=youtu.be

What is a podcast?

• an audio or video file … referred to as a “podcast” or “audio cast”

• similar to talk radio … or public access television

• usually free to download

Example of podcast use for healthcare in Canada

White Coat, Black Art – “Social Medicine: Dr. Brian Goldman”

…CBC podcast about social media in medicine

Podcasts in health & medicine


PatientsLikeMe

patients share real health experiences with other patients & organizations

Hello Health

web-based patient communication, practice management & ehealth records Free to implement for qualified practices, easy-to-use for physicians & patients

Patient 2.0 examples


http://www.patientslikeme.com/

http://hellohealth.com/

Revolution Health

consumer health company transforming how people approach health & wellness puts individuals at centre of health care; allows them to make informed choices offers more convenience & control over individual healthcare decisions

Kaiser Permanente

Physicians are given webpages so patients get to knew them better (Orsini, 2010)

Patient 2.0 examples


http://www.revolutionhealth.com/

https://www.kaiserpermanente.org/

• Social media refers to a banquet of tools … …blogs, wikis …LinkedIn, Twitter, Facebook, etc.

• Social media & web 2.0 are often used synonymously (but mean different things)

• Social, ethical & legal implications of social media in Canadian health care

• Create social media policies & strategies; safeguard patient privacy

Conclusion


Tip: Be social – participate using social media

Special thanks

Linda PeritzExecutive Director, UBC Centre for Health Care Management

Houston WhiteCoordinator, UBC Centre for Health Care Management

Rebecca Raworth

Medical Librarian, University of Victoria

Drew Paulin

Learning Technology Services, UBC Sauder School of Business


social media in health care in canada

Health & Medicine