social media in music promotion rus

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  • 1. + 1/10/2010
  • 2. , , + , , , , , , 3-5 3-5 , 2
  • 3. facebook twitter? , John Dyer, Director, Domino Records 3
  • 4. : 2.0 . , , . . . 4
  • 5. : 2.0 ... . , , , , , , 5
  • 6. : , , - 6
  • 7. : 1. , : MySpace, Last.fm, Twitter, Facebook, YouTube, F lickr, Vkontakte, Livejournal, LookAtMe : Google Alerts, HootSuite, , .; brandspotter.ru, buzzware.ru, wobot.ru, youscan .ru 7
  • 8. : 2. Caribou . . 8
  • 9. http://www.supernaturalsuperserious.com/ 9
  • 10. R.E.M. 12 , . 10
  • 11. , . , 11
  • 12. , , . 200 . 12
  • 13. : 3. . 18 . , . 13
  • 14. : 3. Club () : , . 14
  • 15. : 3. 6.000 . 50.000 , . , . 15
  • 16. : 4. DIY + API ( . . Facebook, Vkontakte, Mail.ru, Odnoklassniki) 16
  • 17. : 5. User-generated , , 17
  • 18. , tarakany.ru 2. Music Promotion: EXPERIMENT . -. 18
  • 19. 3. : July 2010, billions people and % of population 12+ years (TNS Media Research) 35 .. 33,7 mln 100% Monthly Weekly 90% 29,9 mln 30 .. 80% 25 .. 70% 66% 62% 62% 20 .. 60% 60% 56% 56% 55% 50% 50% 15 .. 40% 30% 10 .. 6,2 mln 5,7 mln 20% 5 .. 2,6 mln 2,3 mln 10% 0,7 mln 0,7 mln 0 .. 0% Russia Moscow Spb Ekb Russia Moscow Spb Ekb 19
  • 20. 3. : July 2010, % of Monthly Reach, 12+ years (TNS Media Research) 70 Russia Moscow 65 6363 67 62 Spb Ekb 6166 65 66 656561 62.7 6464 6064 62.2 60 5958 58 63 60.6 60.4 61.2 60.761.1 61 6262 616162 61 61 59 58 606060 60 60 60606056 57.9 57.5 59 58 56.354

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