social media in #seo
TRANSCRIPT
The role of Social Media in SEO
This hour
About you, not meLots of Q&ADon't be shyNo real truthIt's work in motion!
About me
GJ Bramer, MIMNetherlands, AlkmaarSEO, SEA, Social MediaOnline marketingJudge European Search Awards
SEO On site● content● keywords● structure● speed
SEO off site● links● reputation● age
So: where comes Social Media?
FacebookLinkedInTwitterPinterestGoogle+
Yes: Links, signals, reputation!
History:real time search resultssocial signalsGoogle + en + buttonpersonalization
How to optimize SM profiles
● Keywords● Google Trends● Google Adwords
(editor)● competition● Complete profiles● Ask to share● Engagement!
Intermission
LinkedIn ● Company page● Linking employees
to company page● profile with links
Twitter ● hashtags● pictures● Google shows Twitter in
search results!
Facebook ● hashtags● custom url page● pics
Google+ ● Local Listing● Title tags in posts etc● Only few people are there .....● It's Google
Result(s)
Others
PinterestYoutubeInstagramWhat's next
Takeways:● choose● it's not about you● engage● provide useful stuff● don't be stupid!