social media in #seo

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The role of Social Media in SEO

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Page 1: Social Media in #SEO

The role of Social Media in SEO

Page 2: Social Media in #SEO

This hour

About you, not meLots of Q&ADon't be shyNo real truthIt's work in motion!

Page 3: Social Media in #SEO

About me

GJ Bramer, MIMNetherlands, AlkmaarSEO, SEA, Social MediaOnline marketingJudge European Search Awards

Page 4: Social Media in #SEO

SEO On site● content● keywords● structure● speed

Page 5: Social Media in #SEO

SEO off site● links● reputation● age

Page 6: Social Media in #SEO

So: where comes Social Media?

FacebookLinkedInTwitterPinterestGoogle+

Page 7: Social Media in #SEO

Yes: Links, signals, reputation!

History:real time search resultssocial signalsGoogle + en + buttonpersonalization

Page 8: Social Media in #SEO

How to optimize SM profiles

● Keywords● Google Trends● Google Adwords

(editor)● competition● Complete profiles● Ask to share● Engagement!

Page 10: Social Media in #SEO

LinkedIn ● Company page● Linking employees

to company page● profile with links

Page 11: Social Media in #SEO

Twitter ● hashtags● pictures● Google shows Twitter in

search results!

Page 12: Social Media in #SEO

Facebook ● hashtags● custom url page● pics

Page 13: Social Media in #SEO

Google+ ● Local Listing● Title tags in posts etc● Only few people are there .....● It's Google

Page 14: Social Media in #SEO

Result(s)

Page 15: Social Media in #SEO

Others

PinterestYoutubeInstagramWhat's next

Page 16: Social Media in #SEO

Takeways:● choose● it's not about you● engage● provide useful stuff● don't be stupid!