Social Media in the Nordics

KEVIN GIBBONSBLUEGLASS.CO.UK

@KEVGIBBO

BlueGlass.co.uk@BlueGlass @KevGibbo

• BlueGlass EMEA, Zürich, Switzerland

BlueGlass UK,London, England

• .

@KevGibbo

1st Social media tip: don’t rush in

http://mashable.com/2012/06/12/sweden-twitter/

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Think about what you want to achieve

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Stop thinking about your social media marketing strategy…

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It’s a channel within your wider integrated marketing strategy

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Start thinking about Consumer-led marketing

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What resonates with your audience?

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Focus on human engagement

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What type of content works best?

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What do your customers want to hear?

Johan Erikkson, PR and Social Media Manager RSA

“Swedes tend to ask more questions to companies on social media”

http://www.insuranceinsight.com/insurance-insight/feature/2129739/social-media-nordic-challenge

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Find what’s topical?

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What insightful data can you share?

Translated & promoted infographic across 12 countries:Generated high quality links & social shares from authority publications

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What other brands do they like?

http://www.socialbakers.com/facebook-statistics/sweden

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What interests do they have?

http://www.socialbakers.com/facebook-statistics/sweden

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What sports/teams they support?

http://www.socialbakers.com/facebook-statistics/sweden

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Which celebs do they follow?

http://www.socialbakers.com/facebook-statistics/sweden

Build a content strategy around it!

http://www.copyblogger.com/content-marketing/

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If content works on one social channel

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It probably does across others too

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Build your audience across social channels

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Create content they love to share

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Create content they love to share

Leverage other audiences to help grow your own

We’re on the same team!

@KevGibbo

Key Takeaways

1. Don’t treat social media in a silo2. Think about consumers & audience first3. Find what resonates & do more of it4. Build & grow your own social audience

KEVIN GIBBONS KGIBBONS@BLUEGLASS.CO.UK @KEVGIBBOBLUEGLASS.CO.UK