social media innovation in higher education
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By Ashley PalumboMSPC 3050 Social Media
Marketing & Communication
Social Media Innovation
In Higher Education
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Embracing Social Media“As social media becomes more integral to students’
lives, educational
institutions are finally catching
on, and catching up.”
- Matt Silverman
* Top 100 Social Media Colleges
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People
• Prospective & Current Students
• Alumni • Faculty & Staff • Parents &
Community Members
Where are they most active?
Who are you trying to reach?
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Popular Social Media
Facebook Linked-In Twitter0
10
20
30
40
50
60
70
80
90
100
18-2223-3132-4546-6667+
* July 2011 study by Forrester Research, Inc.
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Objectives
• Attract Students
• Retain Students
• Enhance L
earning
• Promote School
Pride
• Maintain Connec
tions
• Involve Commun
ity
Why are you using social media?
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StrategyWhat’s your social
media policy? “Imagine how the groundswell will change the way
you run your business over the next few years.” - Charlene Li &
Josh Bernoff
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TechnologyWhich technologies are most
appropriate?
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Creating Conversations
• Ask
Questions
• Offer
Incentives
• Listen &
Respond
• Energize Gro
undswell
“There is no ‘right way’ to engage the
groundswell.”- Charlene Li & Josh Bernoff
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Ubiquitous Groundswell
“We can no more stop its move to our handheld devices than we
can stop a landslide.” - Michael Fienan
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References • Bernoff, J. And Li, C. (2008). Groundswell: Winning in a
world transformed by social technologies. Boston, MA. Forrester Research Inc.
• Fienan, M. “Best of the Mobile Higher Ed Web.” http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html.
• Pidaparthy, U. “How Colleges Use, Misuse Social Media to Reach Students.” CNN.com. http://www.cnn.com/2011/10/20/tech/social-media/universities-social-media/index.html. • Silverman, M. “How Higher Education Uses Social Media.” Mashable .com 4 ways to improve. http://mashable.com/2012/02/03/higher-education-social-media/.• Tsouvalas, D. “Top 100 Social Media Colleges.”
StudentAdvisor.com. http://www.studentadvisor.com/top-100-social-media-colleges.