social media insights - b2b camp dc session - amir zonozi (01.12.2013)
DESCRIPTION
A brief overview of social media insights valuable for B2B companies.TRANSCRIPT
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METRICS THAT MATTER
Amir Zonozi@Zonozi
Zoomph@Zoomph_inc
Theresa Kattula@TKattula
Saturday, January 12, 13
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THOMAS COOK UK
Saturday, January 12, 13
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LOWCOSTHOLIDAYSAVES THE DAY
Saturday, January 12, 13
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SOCIAL MEDIA FTW!!!!
Saturday, January 12, 13
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WORTH IT?
Saturday, January 12, 13
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SWOOPING IN ON RADIAN6
1 to 1 conversationsSaturday, January 12, 13
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WHY DO METRICS MATTER?
• What you think + feel about a brand is the brand
• Feelings are hard to measure but engagements are easy.
• You should be listening with social media tools
Saturday, January 12, 13
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WHICH METRICS MATTER• Follower count
• Mentions
• Retweets
• Likes
• Subscribers
• Impressions
• Shares
• Comments
• Fans
• Web Traffic
• Check-ins
• Pins
ENGAGEMENTS & IMPRESSIONS
Saturday, January 12, 13
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• ZPoints = unit of attention
• ZPoints: we use a weighted formula for both the amount of engagement (i.e. actions taken in response) and the total reach (i.e. total impressions)
• Total follower count is not a linear relationship to influence.
Saturday, January 12, 13
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#B2BCAMP (10:40 AM)
Saturday, January 12, 13
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Saturday, January 12, 13
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@Zoomph_inc
Saturday, January 12, 13