INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY 1

Social Media @Intel

February 2013

Jennifer Lashua Social Media COE

@runningjen

INTEL CONFIDENTIAL

1 Global Facebook page 54 country pages

25M fans

1 Primary Twitter Handle 30 supporting handles

1M followers

1 Global YouTube Channel 14 International Channels

50M video views

1 Google+ Page 7 circles

400,000 followers

Pinterest, Tumblr, Instagram

Local networks Weibo, RenRen, Vkontakte, etc

27M global fans/followers

Who we’re speaking with

What their passions & problems are

When they want to engage

Where’s the gap

Why they care what we have to say

think … feel … do …

Putting it into practice

So

cia

l Me

dia

Ed

ito

ria

l Ca

len

da

r [K

ap

ost

]

Monthly Ideation Sessions

Weekly idea pitch

[Kapost Content]

Feedback

Idea revisions & Content Delivery [Kapost

Content]

Ideation Writing Reviews / Approval

Publish to iQ

Relationships – OEMs, PR, events,

etc Idea Development

Co-create / source content

Idea Submission Evaluation Reviews / Approval

Campaign Concepting

Social Ideation

Asset development

Reviews / Approval

Social Media Editorial Process

Content

Dev

iQ

Campaigns

Internal

Content

Sourcing

Editorial

Req Form

So

cia

l Me

dia

Ed

ito

ria

l Ca

len

da

r [K

ap

ost

]

Publishing & Community Management

Sp

rin

klr

Community Management

Engage

RT

Repin

Comment

Like

Reblog

Favorite

Moderate

Answer Questions

Thanks

INTEL CONFIDENTIAL

Thank you!

@runningjen