social media intermediate to advanced or how to raise money & find friends

Social Media: Intermediate to Advanced

Karen Malone WrightODYSSEY Creative Communications Consulting

New Ways to Raise Money & Find Friends Or,

Sunday, September 11, 2011

There’s been a fundamental shift in how we communicate.

It’s not a message... It’s a conversation.


It’s not a message...It’s a conversation.

65% of adult internet users now say they use a social networking site

like Facebook or LinkedIn.

Source: Pew Internet, Aug 2011


80% 82%

80% 80%

US Internet Usage: 206.2M people

71%

79% 79%

95%87%

95%

87%78% 42%

Community Type

HH Annual Income

Education

Source: Pew Internet, May 2011

82%

19%

26%27%

29%

<$30K$30K-$49,999$50K-$75+

47%

39%

14% RuralSuburbanUrban

41%

34%

13%

12%

Less than High SchoolHigh SchoolSome CollegeCollege+


From: To:-Expert-driven content - User-driven content

-A destination - A tool

-Tight ownership of content - Shared content; loose ownership-Info + communication only

A megaphone for each user’s voice/creativity+ information resource

Web 2.0


Before you click Develop a social media

policy to govern online activities.

Applicable to & communicated to all staff.

Define boundaries & responsibilities.

➡Respect copyrights & fair use. Review with legal counsel. When to do it? NOW.


#1: BARGAINS – Save money, find designer deals, help people

#2: STORIES of people served- Employees, volunteers, customers

#3: EXPERTISE-Factoids, news headlines, general chatter

Categories: clothes, furniture, parenting, adult learning, tech, speech & hearing, environmentally aware

Wild Guesses About MESSAGES


TextSunday, September 11, 2011

Jenn Thorson - Pittsburgh PA


Lindsey Turner - Columbus


Mommybloggers RecessionistasGreenbloggersSpecial Needs MomsHR bloggersShoppingbloggers

DIY bloggersDiscountbloggers CouponbloggersFashionbloggersDecor bloggers

BLOG


RSS BasicsReally Simple Syndication

Websites

Blogs

AFTER


Do you have any subscribers?


5%of cell owners (4% of all adults)Sunday, September 11, 2011

#2: STORIES of people- Employees, volunteers, customers...



Chances are, you’re already in The Cloud.•Gmail•Hotmail•Box.net•Google Chrome•Basecamp•MobileMe•Google Docs•Spotify

Software that’s not installed on your computer is

somewhere... else.


Google Plus: June 28, 2011 launch Now >20m users


Public launch: 2007

Sept 2011: More than 725m active users.

(70% live outside U.S.)

1 in every 13 people on Earth is on Facebook.

Half of them are logged in on any given day.

>250m users access Facebook through a mobile device.

Source:Facebook.com

Facebook’s average user: 38 y/o


Facebook is NOT a billboard.


•Push & Pull StrategyAsk questions and provide information.



•Every post doesn’t have to be about work.How about those Browns!” draws people in.



•Integrate Other MediaShare photos and video - invite friends to share, too.



#3: EXPERTISE-Factoids, news headlines, general chatter



2010: More people use the mobile web to socialize (91%)

Only 79% of desktop users do the same.

Respect the Phone!


2010: More people use the mobile web to socialize (91%)

Only 79% of desktop users do the same.

2/3 of Moms shop with a smartphone

Respect the Phone!


iPad2 debut: Mar 2011

‣May 2011: 40% of users say it’s their primary computer

Q2 2011•Only 46% of tablet owners are <34 y/o•19% of tablet owners >55 y/o•61% of eReader users are female

Beyond the Phone:

Mobile =Tablet, eReaders...

Source: Business Insider


Social Magazines: Flipboard (iPad app)


Social Magazines: TweetedTimes.com


Social Magazines: Paper.li

Paper.liSunday, September 11, 2011

PodcastA free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles.

Interested? Try PodcastAnswerMan.comSunday, September 11, 2011

http://www.netlingo.com/
























































































Public launch: 2006

Aug 2011: 100m+ users80% of users use it on mobile devices.

Links = ‘digital currency’

-More than once a day, 45% of Twitter users share an opinion about a product or brand.

-Another 34% also share a link about a product or brand.

What are YOU sharing?


•Make your personal QR code: www.GetContact.Info

QR Codes: Fad or Effective?

•Download a free QR code reader: www.Reader.Kaywa.com

http://www.goodwillgoodskills.org

•Make a QR code--text, URL or phone #: www.QRCode.Kaywa.com


Hyperlocal Media


•2011 will be the first year when a majority of donors in every age category will make at least one gift online.

Source: Cygnus Applied Research Donor Survey, Apr 2011

Online Fundraising




Online Fundraising

•69% of donors of all ages now prefer electronic over print communication.



*Older donors are more interested in online because they think it’s more cost-effective.


Online Fundraising

•69% of donors of all ages now prefer electronic over print communication.


Microvolunteering


Karen Malone Wright Modern Communication StrategistWeb: odysseyccc.com

Blog: CommunicationsGoddess.net

We saved a tree!

Handouts:www.Delicious.com/KarenMW

Slides:www.SlideShare.net/KarenMW2


http://www.communications

http://www.communications

social media intermediate to advanced or how to raise money & find friends

Technology

downloadable

2011 social

desktop users

apr 2011sunday

prefer electronic

print communication

2011 public

mobile web