Social Media – Selling To The Top

January 20, 2012

Highlights

The Opportunity

The Issues

The Audience

Evolution

Then

Now

Adoption

1.2 billion are social

Audience

Audience

How many consumers are social online?

Question

Dark Ages

Change

• Audience

• Cost

• Time

• Risk

Issues of the Execs

United vs SouthWest

• Awareness via referrals

• Time efficiencies

• Reputation management

Benefits of Social Media

Social IR – Cross Channel

Question

3 Benefits of Social Media?

Case Study - SCA

www.ethicalmedia.com

Open Forum

Humanize the Brand

Connection – Personality

John Chambers

Connection – Personality

Compliance

No arguing

Question

Golden Rules to Social Compliance?

Go Social!

Listen Plan Content Engage Analyze

Engagement = Fans, Referrals & ROI

Contact