social media is a party workshop
DESCRIPTION
Social media etiquette, social media campaigns, social media do's and don'ts, using social media for non-profit, how to share on social media, why do things go viral, #social, #socialmedia #socialmarketingTRANSCRIPT
![Page 1: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/1.jpg)
Social Media
Is a Party!
![Page 2: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/2.jpg)
Charlotte Han !
@sunsiren
linkedin.com/in/charlottehan
CharlotteHan.com
![Page 3: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/3.jpg)
What I am !
NOT!
![Page 4: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/4.jpg)
Build Successful Rela6onships in Social Media Workshop Overview
Engaging in social media is like networking in par7es – it’s the best when it’s fun! This workshop aims to answer the following ques7ons:
Where’s the party? (introduc7on to different social channels)
What is the party theme? (what do people talk and care about in social channels)
What is the proper e6que?e? (The DO’s and DON’Ts)
What are some of the best prac6ce examples? (Stories and case studies)
What do you do with party poopers? (How to manage nega7ve comments and trolls)
Q&A
![Page 5: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/5.jpg)
Game Time! Find 5 Things in Common
Rules: Nothing about your jobs
No body parts
![Page 6: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/6.jpg)
Why Social Media
Reach
Engage
Convert
![Page 7: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/7.jpg)
We used to socialize face-‐to-‐face.
![Page 8: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/8.jpg)
This is how the millennial socialize.
![Page 9: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/9.jpg)
Facebook: the modern luncheon
![Page 10: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/10.jpg)
Twi?er: a cocktail party
![Page 11: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/11.jpg)
Linkedin: a Business Mee6ng
![Page 12: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/12.jpg)
www.precisionmarke7nggroup.com
![Page 13: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/13.jpg)
![Page 14: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/14.jpg)
Why Do Things Catch On?
www.thegraphicrecorder.com
![Page 15: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/15.jpg)
Why Do Things Catch On?
www.thegraphicrecorder.com
![Page 16: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/16.jpg)
What Drives Engagement? Images
Questions “Caption This!”
Competition Calls-to-Action
![Page 17: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/17.jpg)
#Win Social Media Campaign Examples
![Page 18: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/18.jpg)
Oreo’s Super Bowl Blackout Tweet in 2013.
![Page 19: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/19.jpg)
Human Rights Campaign – Marriage Equality
![Page 20: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/20.jpg)
![Page 21: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/21.jpg)
Urban Hilton Weiner #urbanselfie
![Page 22: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/22.jpg)
SF Batkid
![Page 23: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/23.jpg)
Water Is Life
![Page 24: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/24.jpg)
#Fail Social Media Screw-ups
![Page 25: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/25.jpg)
American Apparel #Sandy sale
![Page 26: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/26.jpg)
Kenneth Cole
![Page 27: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/27.jpg)
Nestle
![Page 28: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/28.jpg)
Honda
![Page 29: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/29.jpg)
#HasJustineLandedYet
![Page 30: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/30.jpg)
Exercise • Compose a tweet or Facebook post
promoting an upcoming fundraising campaign helping underprivileged teenage girls learn programming in after school programs.
![Page 31: Social media is a party workshop](https://reader033.vdocuments.net/reader033/viewer/2022052820/54775940b4af9f45598b45dc/html5/thumbnails/31.jpg)