social media is okay - jeopardizing security isn't
DESCRIPTION
In a world of hackers, phishers, scammers, and Nigerian Princes, how do you keep yourself and your clients safe, while investing time and energy (and not to forget, money) into Social Media.An objective look at social media risks and benefits.TRANSCRIPT
Social media is okay — jeopardizing security isn’t
I am Jordan WollmanExecutive Creative Director & Partner @ Aria
I’m 28 years old(although my wife may beg to differ)
I’m married toa fantastic
photographer:Briana
I have aone-monthold daughter:Remy
I generally talk about design, marketing,
social media, music and movies
I have 357 followers on Twitter, 401 friends on Facebook, and 241
connections on LinkedIn
I love Star WarsSome people call me Jedi Master
I am a Husband,Father,
Advertiser,Avid snowboarder,Wine enthusiast,
Social media navigator.
Twitter, Facebook, LinkedIn, Google+, Behance, About.me, Wordpress, projeqt, Virb, Spotify, Vimeo, YouTube, Last.fm, Pandora, Delicious, Tumblr, Flickr, Gowalla, Foursquare, Klout, Ping.fm...Yo
u ca
n fin
d m
e on
All that information,and a lot more, you can find on
A digital agency —we design the
experience of brands.
We design theexperience of brands...
In one of many ways, online and through social media
Let’s talkSocial Media
So, why am I here?
Why should you care
about Social Media?
In 2011
110 billion minutes were spent on social
networks & blogs [Source: Nielsen]
In 2011
has 500 million users.
That’s 1 in every 13 people on
earth.
In 2011
55 million tweets are published each day
In 2011
300,000 users join each day
In 2011
exceeds 2 billion views
each day
In 2011On the professional side,
has over 100
million users world wide
In 2011On the professional side,
And a new user joins
every second of the day
Those are your clients... And they’re
talking about you.
It’s about the disproportionate
power of 1
says my true reach is 270klout.com/#/jordanwollman
Yeah. Yeah. Yeah.But is it safe?
In a lot of ways, yes.
In others...?
It’s the wild, wild west.
The rules are being written in real-time.
Two sides to the safety coin:
1) Your personal safety2) Your client’s safety
Let’s look at a few case studies
Okay then
@PrincessTweep asks to be robbed, and gets... robbed
“Well, I was ‘checking in’ on Foursquare all over town today. I know it’s risky — but I lost one of my mayorships last week and I’m not going to
let that happen again.” said Tweep.
“A new website called PleaseRobMe.com does nothing more than aggregate publicly shared check-ins, but its name and purpose attempt to shed more light on the dangerous
side effects of location-sharing.”
via
“Many of us location-sharers get so caught up in the novelty and bonuses associated
with our behavior that we forget the implications of our actions.”
via
via
“Some law enforcement agencies are referring to check-ins as recent empty homes”
✓ Foursquare✓ Gowalla✓ Loopt✓ Google Buzz✓ Google+✓ Facebook✓ Twitter
Tools you willingly check in with
✓ Transit swipe-cards✓ Swipe cards for doors ✓ Electronic tolling (TollTag)✓ Cellphones✓ Location searches on
your PDA✓ Free Wi-Fi✓ Parking meters you call to
add money
Things that track your location passively
[Source: eff.org]
Creepy: cree.pyis an application that allows you to gather geolocation related information about users from social networking platforms and image hosting services.
Hackers hacking
July, 2011: AntiSec claimed credit for the Booz Allen hack. It published a list of 90,000 military e-mail addresses, apparently stolen
from Booz Allen's systems.
via
London fights back at RIM
August, 2011: In the wake of ongoing riots in London, Blackberry maker Research in
Motion’s website was hacked on Tuesday.
via
London fights back at RIM
“No Blackberry you will NOT assist the police,” wrote one hacker on a Research in Motion blog”
Social networking sites leak personal information
...a new study has found, raising the possibility that users of such sites can be
tracked everywhere they go online
via
Social networking sites leak personal information
The study looked at twelve social networking sites: Bebo, Digg, Facebook, Friendster, Hi5, Imeem, LinkedIn, LiveJournal, MySpace, Orkut, Twitter,
and Xanga
via
Social networking sites leak personal information
"Not only do they know where I'm visiting, they know who I am," said Wills. "And
that's disconcerting."
via
Social networking sites leak personal information
The report found that between 55% and 90% of users keep the default
privacy settings
via
Can it be dangerous? Yes.
But the time is now!
Keeping yourself safe
PrivacySettingsGet to know who can and can’t see your information
PrivacySettingsGet to know who can and can’t see your information
If they can see it,
they can share it!
Only friend friendsIt’s not a popularity contestFacebook will cap you at 5,001 anyway
Photo by Jennifer Daniel
Checking-inis okay...
But do it as you leave, not as you arrive
Don’t check-in at home
And don’t let your friends do it either
Photo-taggingIs generally associated
with Geo-Tagging
AnnieFrank
Keeping your clients safe
Have a planKnow the dangers & pitfalls before you start out
State your terms of use clearlyAnd report violators to Facebook, Twitter, YouTube, etc.
Don’t feedthe trolls
The only want to incite riot — just report, then ignore them
Choose a partnerMaximize opportunity & avoid pitfalls
If not, choose a good tool
VerifyageWell... do what you can.
Asking for check-ins is risky
Make sure your clients are aware of the dangers
ASLDon’t ask for, or require Age, Sex, Location
Moderate the conversationIt’s okay to delete other’s comments,or use profanity filtering
It may be risky, but go forth
and conquer!
Because✓ Over 50% of the
world is under 30
✓ In 10 years over 40% of the Fortune 500 won’t be here
✓ Facebook tops Google for weekly traffic in the U.S.
✓ If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S.
✓ 2009 study revealed that online students out performed those receiving face-to-face instruction
Where your audience is
hiding
There’s plenty of info out there on
the big boys
The new kid on the block
A total mystery to marketers:they aren’t playing by the rules!
Google+ is about individuals — not businesses,
organizations, corporations
Individuals are authentic
Individuals are flawed
Individuals are interesting
Individuals are identifiable
Who’s done it right?
Until...
That’s Fabio!
That’s Fabio!
No... really!
Individuals are willing to advocate a good cause
Conclusion✓ Brave it... the
time is now!
✓ It may be dangerous, but with a little common sense, it’s worth the investment and risk
✓ Be authentic. That’s what the ever-growing 50%, under 30 population wants from brands
And remember.
What happens in Vegas...
...stays on Facebook, YouTube, and Flickr
Q&Awtf
ariaagency.com@jordanwollman/jordanwollman