social media isn't a buzzword anymore: nonprofit edition
DESCRIPTION
Facebook® has 1.15 billion monthly users, Google+® has 359 million monthly users, and Twitter® has 218 million monthly users. That’s an ocean of people, activity, and opportunity frequenting the top three social networks on the Web! Join Blackbaud’s director of digital marketing, Frank Barry, as he dives into the ways your organization can use social media as a tool for donor acquisition, including: - How the web is impacting donor acquisition - The right social networks for your organization - Ways to inspire action and conversation around your missionTRANSCRIPT
Social Media: !It’s Not Just a
Buzzword Anymore
Cupids Arrow: Thoughtful Engagement to Acquire Donors
www.blackbaud.com/npexperts
Meet the #npEXPERTS
#npEXPERTS
Frank Barry Digital marke7ng director at Blackbaud. Frank has spent 10 years helping nonprofits use the Internet for digital communica7on, social media, and fundraising so they can focus on changing the world.
@franswaa
www.npengage.com
Social Stats • As of January 2014, 74% of online adults use social networking
sites.
• 42% of online adults use mul7ple social networking sites.
• There are now over 1.15 billion Facebook users. Note: The user base is aging, 45% of Internet users aged 65+ use Facebook.
• Pinterest (21%) is now more popular than TwiXer (18%) among Internet users. Older women are the most ac7ve on Pinterest.
• 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day.
hXp://www.pewinternet.org/fact-‐sheets/social-‐networking-‐fact-‐sheet/
hXp://www.searchenginejournal.com/growth-‐social-‐media-‐2-‐0-‐infographic/77055/
Gen Y and Gen X are the Future
Not Big Givers (31%)
Growth Opportunity
World Wide Web 47% / 40% gave through the world wide web.
But you’ve got to get people there…
• Search Engine Op7miza7on
• Social sharing (G+, Authorship, etc)
• Google Adwords ($10k grant)
• Retarge7ng (*Facebook)
• And much more (social ads, display, etc)
55% of Gen Y follow chari7es on social media; with 29% saying that social media is an extremely important way to stay in touch.
Socially Connected
6 Tips to Boost Social Media Engagement
• Pick the right social network to focus on. • Make it someone's job – at least part of the 7me.
• Know what your audience is looking for – what type of content/communica7ons do they value?
• Be consistent and give it 7me to grow.
• Use images and videos as much as possible.
• Highlight people, the work you do and the impact you make.
Mobile, mobile, mobile… 98% / 86% use a mobile as their only phone and 62% / 47% would give a dona7on to a nonprofit on a mobile device.
Fundraising on behalf of… 43% / 46% have fundraised on behalf of a nonprofit.
Email SLll King
hXp://marke7ngland.com/wp-‐content/ml-‐loads/2012/01/infographic_abs_final.png
hXps://www.blackbaud.com/nonprofit-‐resources/onlinemarke7ngstudy
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Fundraising Appeals Guide
Ques7ons?
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