social media it's not a fad! 062211
TRANSCRIPT
SOCIAL MEDIA:
IT’S NOT A FAD!
WHAT IS SOCIAL MEDIA?
SOCIAL MEDIA IS A CONVERSATION.SUPPORTED BY ONLINE TOOLS.
TOOLS LIKE THESE:
IT’S ABOUT…
Communication
Relationship Building
Connections
Collaboration
CREATION
CommunityCompetition
Engagement
RECOMMENDATIONS
Strategy
Consistency
EDUCATION
PROMOTION
MOST IMPORTANTLY, IT’S
ABOUT THE PEOPLE THAT USE
IT AND THEIR SOCIAL
INTERACTIONS.
#1 – SOCIAL MEDIA IS HUGE.
IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 3RD MOST POPULATED IN THE WORLD, AHEAD OF THE UNITED STATES. – FACEBOOK 2010
MORE THAN 30 BILLION PIECES OF CONTENT ARE SHARED ON FACEBOOK EVERY DAY (WEB LINKS, NEWS STORIES, VIDEOS, PHOTOS, BLOGS, ETC.) – FACEBOOK, 2010
106 MILLION.THE NUMBER OF ACCOUNTS ON
TWITTER. – TWITTER 2011
OVER 100 MILLION REGISTERED USERS ON LINKEDIN. –LINKEDIN 2011
2 BILLION. THE AVERAGE VIEWS ON YOUTUBE PER DAY. –YOUTUBE 2011
#2 – SOCIAL MEDIA IS RELEVANT.
IN A JUNE 2011 PEW INTERNET SAMPLE, 79% OF AMERICAN
ADULTS SAID THEY USED THE INTERNET AND 59% OF THOSE
INTERNET USERS, SAY THEY USE AT LEAST ONE
SOCIAL NETWORKING SERVICE (SNS).
FACEBOOK DOMINATES THE SNS SPACE IN THIS SURVEY: 92% OF SNS USERS ARE ON FACEBOOK;
29% USE MYSPACE, 18% USE LINKEDIN AND 13% USE TWITTER. –
PEW INTERNET RESEARCH 2011
THE AVERAGE SOCIAL MEDIA USER IS SHIFTING TO AN
OLDER AUDIENCE (AVG. 33 YRS. IN 2008 AND
NOW, 38 YRS. IN 2010). –PEW INTERNET
RESEARCH 2011
TWITTER USERS ARE SENDING 55 MILLION TWEETS A DAY. –
TWITTER 2011
AVERAGE USER SPENDS AN
AVERAGE 15 HOURS AND 33
MINUTES ON FACEBOOK PER
MONTH. –FACEBOOK 2011
AVERAGE PERSON SPENDS 15 MINUTES A DAY ON YOUTUBE. –YOUTUBE
2011
#3 – SOCIAL MEDIA IS FOR BUSINESS.
A SIGNIFICANT 90% OF
MARKETERSINDICATE THAT SOCIAL MEDIA IS IMPORTANT
FOR THEIR BUSINESS.
–2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
THE NUMBER-ONE ADVANTAGE OF SOCIAL
MEDIA MARKETING (BY A LONG SHOT) IS
GENERATING MORE BUSINESS EXPOSURE, AS
INDICATED BY 88% OF MARKETERS. INCREASED
TRAFFIC (72%) AND IMPROVED SEARCH
RANKINGS (62%) WERE ALSO MAJOR
ADVANTAGES. –2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
FACEBOOK, TWITTER, LINKEDIN AND BLOGS WERE THE TOP FOUR SOCIAL MEDIA TOOLS USED BY MARKETERS,
IN THAT ORDER. FACEBOOK HAS
ECLIPSED TWITTER TO TAKE THE TOP SPOT SINCE OUR
2010 STUDY.–2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
THE MAJORITY OF MARKETERS (58%)
ARE USING SOCIAL MEDIA FOR 6 HOURS OR MORE EACH WEEK,
AND MORE THAN A THIRD (34%) INVEST 11 OR MORE HOURS
WEEKLY. –2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
TWITTER’S SEARCH ENGINE
GETS 600 MILLION
QUERIES A DAY. –TWITTER 2011
AND IF YOU’RE STILL NOT CONVINCED….
IT TOOK HOW MANY YEARS TO REACH
50 MILLION USERS?
RADIO, 38 YEARS
TV, 13 YEARS
INTERNET, 4 YEARS
IPOD, 3 YEARS
FACEBOOK, 100 MILLION IN LESS THAN 9 MONTHS
“WE DON’T HAVE A CHOICE ON WHETHER
WE DO SOCIAL MEDIA, THE QUESTION IS
HOW WELL WE DO IT.” – ERIK QUALMAN, SOCIALNOMICS FOUNDER
SOCIAL MEDIA IS NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN
THE WAY WE COMMUNICATE WITH OUR CUSTOMERS.
IT’S TIME TO GET ON-BOARD!
SO, HOW DO YOU GET STARTED…
5 STEPS TO GETTING STARTED
1. Perform a Competitive Analysis2. Define your Social Media Marketing Strategy3. Establish and Customize your Social
Networking Platforms4. Integrate all Online Channels5. Launch!
ONGOING HELPFUL TIPS1. Be Committed and Consistent in your
Updates2. Engage and Interact with your Audience3. LISTEN and Respond—Every Post gets a Post4. Be REAL—People Buy from People5. Build Relationships for the Long-term!
QUESTIONS?
INCYTE MARKETINGA FULL-SERVICE MARKETING AND
CREATIVE AGENCY
WWW.INCYTEMARKETING.COM