social media job search 2011

Brand

or

Be BrandedBecky Washington, MPA

Career Services Coordinator

Portland Community College, Cascade Campus

Social Media and Your Job Search

Fall 2010OK Go

Do you really have to spend time on this?

Employers Use Social Networking Sites to Research Job

Candidates, CareerBuilder Survey Finds


Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington

I have personally heard 2 Financial Aid people say that they are looking up

scholarship applicants online.

2010 2008 2007 2006 2005

Recruiters searching

86% 83% 77% 75%

Recruiters eliminating

48% 44% 43% 35% 26%

*

*ExecuNet via” The Twitter Job Search Guide”

With over 89% of employers using social media in 2011 to research potential job

applicants, you have to be prepared.• The latest survey indicates that:• 89% will recruit in social networks this year• 55% will spend more on social recruiting• 64% use 2 or more networks for recruiting• 78% expect increased competition for hires

04/10/23 3Becky Washington, MPA

LinkedIn: www.linkedin.com/in/beckywashington


Jobvite Social Media Recruiting Survey 2011

Social Media RevolutionSocial Media Revolution

Social Media Revolution



United Breaks Guitars 2

Online job-search and headhunting is changing rapidly, and frontrunner

Monster is losing ground to LinkedIn, CareerBuilder, and even

Twitter Business Week



Your recommended “to do” list:

1.Create your LinkedIn Profile

2.Create your résumé on VisualCV (importing your LinkedIn profile makes it easy)

3.Following on Twitter

4.Manage your Facebook & MySpace

5.Check yourself out



LinkedInWhat Is LinkedIn YouTube

LinkedIn Grad Guide

LinkedIn introduces New Profile Sections Designed for Students

'Apply With LinkedIn' - The New Way To Get A Job

Employers Use Social Media to Recruit

Join Groups



VisualCV

VisualCV in Plain English on YouTube

Sample VisualCV

Becky's VisualCV



Twitter

Twitter in Plain English on YouTube



Okay, what now?

Search.twitter.com

50 People on Twitter Job Seekers Should Followon ResumeBear.com



Facebook & MySpace

“Don’ts” are as

Important as “Do’s”



Fall 2008 “photos of an 18-year-old cheerleader for the New England Patriots football team appeared on Facebook that showed her posing next to a passed-out

man covered in offensive graffiti, according to several news accounts. The photos

apparently were taken during a Halloween party at a local college.

The Patriots fired her.”Christian Science Monitor

12


“35% of employers reported they have found content on social networking sites that caused them not to hire… The top examples :

• Candidate posted provocative or inappropriate photographs or information - 53 percent

• Candidate posted content about them drinking or using drugs - 44 percent

• Candidate bad-mouthed their previous employer, co-workers or clients - 35 percent

• Candidate showed poor communication skills - 29 percent• Candidate made discriminatory comments - 26 percent• Candidate lied about qualifications - 24 percent• Candidate shared confidential information from previous

employer - 20 percent”CareerBuilder Survey



“8 percent of companies have fired an employee for something they

posted on social sites in the past 12 months, which is up from 4 percent

last year. “KSLradio



Fired Over Facebook: 13 Posts That Got People CANNED

Fired Over Twitter: 13 Tweets That Got People CANNED

Social Media Sobriety Test

“Twenty-three-year old Kara recently took a job as a management consultant at a high-profile practice in the

Los Angeles area. An Ohio native, with no friends or family on the West Coast, Kara put up a profile on MySpace in the

hopes of meeting new people.

Kara was judicious in how she set up her site: "I didn't fill out that cheesy questionnaire many people post, where

you describe your best feature and say whether or not you shower every day." she says. "I used a photo that was

flattering but not at all provocative and was even careful what music I chose."



Within a few months, Kara met many others online who shared her interest in biking and water sports. One Friday morning, Kara

decided to call in sick and go surfing with a few of her new pals. That weekend, unbeknownst to Kara, her friend

posted some of the day's pictures on her profile and sent Kara a message saying, "We should call in sick more often."

Unfortunately for Kara, her boss happened to be patrolling MySpace to check up on her college-age daughter and came across

Kara's site and the dated photos!

Mortified, Kara says she learned an important lesson -- not only about honesty, but about how small the world of online social networking can be and how little control you have over any information put out

there.”CareerBuilder



17

From “30 Ways to Loose Your Job on Twitter – ResumeBear.com



Police Across the Country Tap into Facebook, YouTube to Solve Crimes

Elusive Debtors Foiled By Their Social Media Sites

▫ Create LinkedIn Profile▫Join Groups

▫ Create Twitter Profile▫ Start Following

▫ Clean Up Facebook▫ Clean Up MySpace

▫ Considering Google Plus?



Check Yourself OutGoogle Yourself – LinkedIn should be #1

PIPL YourselfCan you tell who you are?Terry Washington, United States - Pipl

Online IdentityOnlineIDCalculator



Protecting Reputations Video200+ Resources and Tips

To Help Manage Your Reputation Online

04/10/23 20

Google Alerts: create them!

Becky Washington, MPA LinkedIn:

www.linkedin.com/in/beckywashington

Career Thought Leaders


Gain confidence – do Informational InterviewsInformational Interviewing on QuintCareers

On a weekly basis:*Update your status on LinkedIn and anywhere else you are

*Join groups, post articles, join discussions, answer questions, ask questions

*Try @replies on Twitter*Look for people to follow on Twello.com



Keep up your in person networking!

“Hiring authorities have spoken and they agree; networking is the most valuable tool in the job

seeker’s arsenal.”

“The second most effective job-search tool available is a relatively new one. Social/professional networking

sites, such as LinkedIn, Facebook and Twitter, garnered an average rating of 3.3, with 47 percent of

respondents giving it a rating of four or five.”Challenger, Grey & Christmas Study



For the Hot Shots

10 Ways Social Media Will Change in 2011

Social media trends to watch in 2012



Google Job Search Experiment

Social Media Job Titles • Community Manager• e-strategist• PR Social Media Manager• Social Media Communication Specialist• Social Media Community Manager• Social Media Consultant• Social Media Coordinator• Social Media Manager• Social Media Marketing Analyst• Social Media Planner• Social Media Specialist• Social Media Strategist• Writer/Editor-Social Media & Marketing

04/10/23Becky Washington, MPA

LinkedIn: www.linkedin.com/in/beckywashington 24


Small BusinessMetrics Matter

Free SEO Tools• www.pagerank.net• www.iwebtool.com• www.seochat.com/seo-tools• www.webconfs.com• tools.seobook.com

SEO Guide for Designers• http://tinyurl.com/3tryft

Twitter Tracking• www.Tweetspeed.com• www.twittercounter.com• www.mytweeple.com• http://monitter.com/

Helpful Twitter Enhancers• www.socialoomph.com• http://hootsuite.com/• www.tweetdeck.com• www.twitionary.com• www.whatthehastag.com• http://twapperkeeper.com/

URL Shorteners• http://bitly.com to track; expires• http://tinyurl.com to keep; no

metrics

Conversation Prism: http://tinyurl.com/n4z3qv

04/10/23




Google Alerts: create them!

Raters & HatersRaten

• Social Scoring Will Change Your Life• What They Know

H8nOne way in which cyberbullying can be worse than the old-fashioned, schoolyard kind is that it can leave a trail—posts, texts, and photos that don't disappear when the fight is over.

• Wired Safety• Tim Ferriss Scam! Practical Tactics for Dealing with Haters• Air Force Web Posting Response

04/10/23 26


04/10/23 27




Career Thought Leaders

Social Media Diversity


Fall 2010Becky Washington, MPA

LinkedIn: www.linkedin.com/in/beckywashington

Cascade CareersOK Go

social media job search 2011

Documents

branded becky washington

twitter twitter

social sites

social recruiting

linkedin profile

social networks

visualcv visualcv

percent candidatelied