social media job search with @cspenn
DESCRIPTION
Learn how to use social media to find employment with Christopher Penn, professor of Advanced Social Media at the University of San Francisco.TRANSCRIPT
Fortune favors only the prepared mind.
- Louis Pasteur, 1854
Which means you can blog, tweet, etc. the URL but the room has a 50 person limit, and by registering you showed your commitment to being prepared and planning ahead. I want to make absolutely sure
that you, the registered attendee, get priority.
NOT how to find a social media job
social media jobs in 2 years
Job hunting is a sales job
TweetAway
Step 1: Have something worth selling
know yourstory
Step 2: Packaging You
This is your first impression
Reputation Management
be careful what’s findable.
This is your second impression
Dial intoPhone: (949) 202-4265Attendee PIN: 81609#
Step 3: Prospecting
Serendipity, like hope, is a great gift and a
crappy strategy.
TweetAway
Build your network before you need it
TweetAway
Build your base!
Metcalfe’s Law:v=A*N^2
13% of LinkedIn
Why don’t I care about network quality?
Because people change.
then
then
now
Ask!
Christopher S. Penn | [email protected]
Feed: http://www.ChristopherSPenn.comRead: http://cspenn.com/book
Send: http://www.WhatCounts.comListen: http://www.MarketingOverCoffee.com
Attend: http://www.PodCampBoston.orgLink: http://cspenn.com/l
Tweet: http://cspenn.com/tFace: http://cspenn.com/fG+: http://cspenn.com/g
The inside secret of job sites
Example exercise
Step 4: The Pitch
Don’t be this guy
http://ar.gy/copy1
http://ar.gy/copy2
The Alternate Advance
Use the data!
2,000 emails a day for free
make a powerful first impression
Reciprocity
Social Media forHiring Managers
What to look for when hiring in the 21st century
Christopher S. Penn
the rest is up to you
How much too much
while I do not write recommendations for people I haven’t actually worked with in the workplace...
... I will forward ANY legitimate job inquiry connection request on LinkedIn to my network of 6,928
connections, so ask.
www.ChristopherSPenn.com
Connect on LinkedIn:http://cspenn.com/l