social media & journalism: a guide

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Social Media & Journalism

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Charlotte Brooks, Account Director at BORN SOCIAL and former journalist-wannabe, takes a look at the impact social media has had on journalism and the news industry as a whole.

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Page 1: Social Media & Journalism: A Guide

Social Media & Journalism

Page 2: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

What we’ll cover…

- My interest- Consuming news

- News output- The future

Page 3: Social Media & Journalism: A Guide

CONSUMING NEWS

Page 4: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

How did you find out about…

- 9/11 (2001)- Saddam Hussein captured (2003)

- Tsunami hits Asia (2004)- London bombings (2005)

- London award 2012 Olympics (2005)- Barack Obama named President (2009)

- Royal wedding announced (2010)- Killing of Osama bin Laden (2011)

- Whitney Houston found dead (2012)- Oscar Pistorius arrested for murder

(2013)- Nelson Mandela’s death (2013)

Page 5: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

The Stats…

- Over 50% of people learn about breaking news via social media.

- 46% of people get their news online.

- As of 2012, online news revenue has surpassed print.

Page 6: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

Of those that get their news via social…

59.9% use Facebook19.9% use Twitter

12.7% use YouTube11.6% use Google+(42.8% use other)

Page 7: Social Media & Journalism: A Guide

NEWS OUTPUT

Page 8: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

96% of journalists use social media everyday…

75% of UK journalists use social media to source and verify

stories…

Page 9: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

How journalists use social…

- Covering breaking news- UGC- Finding sources- War reporting - Finding original angles- Research- Keeping up with demand

Page 10: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

Pros

- Immediacy - Connecting people

- Distribution- Citizen journalism

- Accessibility

Cons

- Limited characters- Inaccuracy / casual mentality

- Danger- Law

Page 11: Social Media & Journalism: A Guide

The Future

Page 12: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

The Future…

- To tweet or not to tweet?- The ‘multimedia’ journalist is just a

journalist.- Newsroom layout / Social newsrooms- Local – international- Citizen journalism- Media law - court reporting / privacy laws /

libel

Page 13: Social Media & Journalism: A Guide

Social Media’s effect on Journalism

20% of journalists think social media will be the death of professional journalism.

Discuss.

Page 14: Social Media & Journalism: A Guide