social media lab building brand, generating sales and growing your business

SOCIALMEDIA

LABBuilding Brand, Generating Sales and

Growing Your Business

Social Media Lab www.yoursite.com

LET ’S SOCIALIZE


MAJOR SOCIAL MEDIA ADOPTERS

There are many other countries that are proactively adopting social media! The reach

is wider than ever!


SOCIAL MEDIA USAGE

Facebook is the most

widely used social media

platform…but Google+ is trying to compete!


SOCIAL BANDWIDTH

4 7%

2 1%

2 1%

11%FACEBOOK

TWITTER

YOUTUBE

GOOGLE+

Facebook is currently dominating the social media landscape…but services like YouTube and Twitter are not far behind…with Google+ catching up!


ABOUT US

Company Name

Leading independent online marketing services company

Specialized in providing professional, intelligent and powerful campaigns that delivers results!

We keep track on the latest trends, so our clients can stay ahead of the game


OUR TEAM

Name Surname Name Surname Name Surname

CEO

Tom has owned

and managed this

company for over

15 years

Manager

Jenny has 10 years

experience,

managing online

social communities

Strategist

Sid is a specialist in

digital and social

channels for

improved services.


PREVIOUS CLIENTS

Client 1 Client 2

Client 3 Client 4

Our past clients have included Client 1,

Client 2, Client 3 and Client 4

OUR SOLUTIONS

Finding prospects and customers

Brand Awareness

X

Problem:

Connecting with

Customers

Solution:

Here it is

“PULL” (CUSTOMER) MARKETING!


POWERFUL COMMUNITIES

0

5

10

15

20

25

30

Starbucks Pizza Hut McD onalds D ominos

WWW

Social Media sites have MORE

interactivity than web pages

Fan Page Likes

v/s Monthly

Visitors to Website

(in millions)


0

1

2

3

4

5

6

7

8

Visit E veryday FriendNetwork

L inks C licked

FOLLOWERS ARE HARDCORE USERS

Fans

Non- Fans

FACEBOOK

ADVERTISING


ADVERTISING ON FACEBOOK

CREATE

A business creates

an advert

PAY

Facebook gets

paid to deliver the

ad!

SALES

Right people see

and act on the ad

A B

C


U.S. DEMOGRAPHICS

53% 47%Active Group: 18-34 yearsLargest user group earns more than $100k per yearMost users are married with kids!


WHAT CAN YOU DO WITH FACEBOOK ADS?

Use FB Ads to get your first fan (if you don’t have any!)

Use FB Ads to direct TARGETED traffic to your page…so you can make sales!

Promote offers and special discounts through targeted ads!


FACEBOOK AD # 1Create a working funnel!

This way, when you use FB Ads to drive people to your website, you will be able to measure the response of these people throughout the funnel!

This strategy is essential to see if it is worth investing in this ad over the longer term!

Instead of targeting everyone, target using precise interests, or broader categories!


FACEBOOK AD #2Use Promoted Posts: A lot of business still haven’t started using this strategy. But if you target your fans with a promoted post, you spend small money to target more people!

Use demographics to target exactly the kind of people you want!

If you are not sure who your demographic is, just run your landing page under www.quantcast.com and see what kind of people visit the site!

http://www.quantcast.com/


FACEBOOK AD #3Use Facebook ads to target friends of friends… The Edge rank algorithm makes it easy for your posts to be seen by one fan if another comments on it. But if both these fans are friends, your posts go viral quickly!

Sell more products and services: As a company, you can easily target your followers and offer products & services.

When you engage people, reply to them and tag them in to get them involved!


FACEBOOK AD #4Create Ad Images with embedded CTA (Call to action)…your CTR (click through rate) will shoot up through the roof…giving you better RoI

Pause non-performing ads quickly…and keep testing till you find something that works!

It is better to create small variations of the same ad instead of creating new ads every time!


CASE STUDY - “ENGLISH CHEESCAKE

COMPANY”Increase sales coming directly from Facebook, as well as increase fan base!

Set up a new Facebook shop (yes, you can do that too!), and interact with fans to get higher responses!

11x increase in fan base…going from 2,000 to 23,000 fans!


YOUR CASE STUDYPut your case study here


FACEBOOK AD SUMMARY

Undoubtedly, the fastest growing and most widely used social media platform.

Advertisement allows you to reach millions of targeted users!

Simple setup allows you to get running with ads quickly! Though monitoring and optimizing is always recommended!


* NEXT STEPS *#1 Create a fan page, if you don’t already have one…and drive people to it using targeted, cheap advertisements on Facebook platform!

#2 Organize occasional contests and offer coupons (and track them) to get more sales!#3 When creating images for ads, include an embedded CTA in the advertisement!

#4 Remember to targets friends of fans…which can give you STRONG response on your fan pages.


FACEBOOK ADVERTISING

SERVICESAs part of this package, we will:

Conduct a Facebook strategy session.Depending on where you are with your funnels, we will either suggest improvements, or improve them for you.We will agree on a monthly budget and expected RoI.We will manage all your campaigns and report back on results – monthly!

Setup Cost$500

Then… 20% Ad Budget

WE GET

RESULTS


SOCIAL MEDIA STRATEGY

Focus on building a thriving community that not only buys what you sell, but also acts as an evangelist on social media!

Best way to do this is offer education, free goodies, get feedback and encourage interaction!

Social media can easily enhance your brand presence, so concentrate on using the right platform for you…in the right manner, of course!


OUR RECOMMENDATION

FOR YOU#1

#2

#3

OUR SPECIAL SERVICE OFFERS


FACEBOOK ADVERTISING

SERVICESAs part of this package, we will:

Conduct a Facebook strategy session.Depending on where you are with your funnels, we will either suggest improvements, or improve them for you.We will agree on a monthly budget and expected RoI.We will manage all your campaigns and report back on results – monthly!

Setup Cost$500

Then… 20% Ad Budget


CONTACT US

facebook.com/company

twitter.com/company

youtube.com/company

123 Street, City, Country

123.456.7890

[email protected] are here

THANK YOU

social media lab building brand, generating sales and growing your business

Documents