social media landscape in india

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Social Media Landscape


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What is Social Media?


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Why care about Social Media?


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Internet Growth in India [Source: I-cube & IAMAI Report (2011)]


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Internet Users in India

•  Sep 2011: 112 Million – Urban: 88M, Rural: 24M – Active (at least once/month): 90 – Growth % (over 2010): 13

•  Dec 2011: 121 Million


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Metros vs Small Towns

•  Top 8 Metros: 34% •  Rest of India: 64%


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Who’s driving this growth?

•  School Going Kids (8-17 yrs): 21% •  College Going Kids (18-25 yrs): 27% •  Young Men (21-35 yrs and non-school): 27%


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Top Purposes


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Touch Points

•  Home | Cyber Cafes •  Mobile: 9% •  Office: 8% Dip


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Mobile Opportunity

•  865 Million Users (72% teledensity) [TRAI]

•  Rural Opportunity: 500 Millions without Mobile [TRAI]

•  Mobile Indians on Social Networking: 72 Million by 2014 [Analysys Mason]


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Platform Global India Facebook

Twitter

LinkedIn

Users (in Mil) on Social Media

800+ 38+

200+ 4+ (visitors)

110+ 12+


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Interesting Case Studies


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Gunpowder Restaurant


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http://www.facebook.com/ChingsSecret


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Reputation Mgmt


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Personal Example


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Tweet 2 Order


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How to track growth?


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http://www.facebook.com/advertising/


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http://socialbrands.media2win.com/


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Thank You!

/pradeepchopra /pradeepchopra /in/pradeepchopra

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social media landscape in india

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